Background

The Tencent WE Summit is China’s paramount science event. A gathering of the world’s greatest scientific minds. A place to share inspiring breakthroughs. Every year, a new host city is chosen, but in 2021, Covid-19 had other plans. So, we held the event where no virus could go.

Describe the creative idea (40% of vote)

6.4 billion kms from earth, at the edge of the milky way where 40 years ago, Voyager 1 captured a momentous photo of our planet - the “Pale Blue Dot”. It all begins with a mini spaceship created for your phone, allowing you to relive Voyager 1’s historic journey, using gyroscopic and 3D technology. As you travel through the year 1990, you are prompted to glance back towards earth and capture a screenshot of our pale blue dot. This photo is your ticket to the summit.

Describe the execution (40% of vote)

(1) Restore authentic space environment We rebuilt the solar system in 3D; created real-time shader programs; restored the unique texture and light of each planet; and used simulation software based on real celestial body information to confirm the real path of Voyager 1. (2) Optimize user experience To ensure a smooth user experience on different smartphone models, we optimized the visual texture while solving the problems of excessive loading time and choppy animation. (3) Created viral sharing on social platforms We launched the project on WeChat ten days before the Tencent WE Summit, creating a viral campaign by taking the advantage of WeChat's social attributes and PR promotion. Telling an educational science story about the "Pale Blue Dot", we not only successfully boosted live broadcast traffic, but also strengthened the user's perception of the scientific attributes of the WE Summit.

List the results (20% of vote)

Total live PV: 25.87 million; Live Cooperation Platform: 63; User Viewing Time: 70% of the audience viewing time of more than half an hour; News Report: 4531 articles across the network; Weibo Topic: 120 million views.