CONNECT WITH THE FOUNDATION.

Short List
TitleCONNECT WITH THE FOUNDATION.
BrandTOKAI POLYTECHNIC COLLEGE
Product / ServiceTOKOSEN
CategoryB03. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production IMPACT TAKI Nagoya, JAPAN
Production 2 ASTROLAND INC. Nagoya, JAPAN
Production 3 KITO PRINTING Nagoya, JAPAN
Production 4 ITOUBIGEISHA SEIHANJO Nagoya, JAPAN
Additional Company MATTE NAGOYA, JAPAN
Additional Company 2 KOJIMA STUDIO NAGOYA, JAPAN

Credits

Name Company Position
Michihito Dobashi DENTSU INC. Creative Director
Nobuyuki Furuta DENTSU INC. Producer
Yasunobu Hideshima DENTSU INC. Art Director
Yuki Takeda DENTSU INC. Copywriter
Atsuhiko Hirayama impact taki co.,ltd. Product Manager
Ayumi Matsumura impact taki co.,ltd. Designer
Ken Kojima KOJIMA STUDIO Photographer
Kyohei Seino Astroland Inc. Director
Soushi Akatsu Astroland Inc. Product Manager
Takashi Kato KITO PRINTING Co.Ltd Print Producer
Satoru Ozawa Itoubigeisha seihanjo Co.,Ltd Print Producer
Makoto Okada MATTE Editor

Background

TOKOSEN is a school that nurtures professional architects & civil engineers. Here, students learn the foundations of the skill that is essential on construction sites, that is connecting with people, and the foundations of construction technology as their education. The most important part of a building is its foundation, and creative architecture can only be built when it has a strong foundation. We created an art installment to send this message to our students and prospective students, as well as their parents.

Describe the creative idea (40% of vote)

The motif that we used is a Famous and beloved architecture that has stood the test of time. Using string line levels that are indispensable in forming the foundations of buildings and civil structures, Many people, including students and lecturers, were involved in the production that was supervised by a creator.

Describe the execution (40% of vote)

・Under the supervision of a creator, teachers and students alike used string lines to establish horizontal levels. ・Pamphlet: Uses thread binding to link it with the image of string line levels. ・Display: Installed on the school grounds, it welcomed many of our prospective students.

List the results (20% of vote)

The art installation was completed and displayed in the school. By communicating the artwork in various media, Such as events, posters, brochures, and on websites, We were able to convey the charms of architecture and civil engineering to many prospective students and succeeded in gaining their interest.

Links

Website URL