GUESS WHICH BOOK IS IT?

Short List
TitleGUESS WHICH BOOK IS IT?
BrandYAN JI YOU BOOKSTORE
Product / ServiceYAN JI YOU BOOKSTORE
CategoryD04. Spatial & Sculptural Exhibitions and Experiences
EntrantTHE NINE Shanghai, CHINA
Idea Creation THE NINE Shanghai, CHINA
Media Placement THE NINE Shanghai, CHINA
Production THE NINE Shanghai, CHINA

Credits

Name Company Position
Jody Xiong The Nine Shanghai Founder & Chief Creative Officer
Jody Xiong The Nine Shanghai Art Director
Hu Mo The Nine Shanghai 3D Designer
Jody Xiong The Nine Shanghai Graphic Designer
Candy Chen The Nine Shanghai Copywriter
Zhu Siqi The Nine Shanghai Account Manager
Chang Yaoping The Nine Shanghai Editor
Jody Xiong The Nine Shanghai Director

Cultural / Context information for the jury

Yan Ji You is China’s famous chain bookstore brand, the shop opened on 5th September in 2021 at Xiamen. They hope to hold a special event to communicate with consumers and attract more attention from consumers.

Write a short summary of the ambient work.

We use the medium of bookshelves, Combine Installation to create a special experience space. We pick 8 different types of books from bookstore bestsellers, reappear the classical scene of the books three-dimensional by creating a series of sculptures that have a strong visual impact.