Title | KEEB CARD |
Brand | KB KOOKMIN BANK |
Product / Service | KEEB CARD |
Category | F03. Innovative solutions |
Entrant | IDEOT Seoul, SOUTH KOREA |
Idea Creation | IDEOT Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
gi tae bang | ideot | Producer |
dae seok kim | ideot | Copywriter |
jeong heon ahn | ideot | Art Director |
won ji kim | ideot | Art Director |
jun won seo | ideot | Art Director |
seung hoon lee | ideot | Account Executive |
Jang Kyun Lee | ideot | Account Executive |
su min Kim | ideot | Art Director |
so jung Lee | ideot | Account Executive |
Ye sle Lee | ideot | Art Director |
il jin Ko | ideot | Creative Director |
seung Jae Lee | ideot | Creative Director |
Simon lee | seed | Director Of Photography |
JAE SHIK KIM | Grostella | cp |
SUNG JIN KIM | Grostella | cp |
dong gyu Kim | seed | Editor |
Hye gang Seo | seed | Editor |
Yohan Hah | seed | Photographer |
The climate crisis is getting worse. To overcome it, carbon neutrality should be practiced in everyday life. That's why KB card paid attention to the waste of standby power. To generate electricity for millions of households, a huge amount of carbon is being emitted from power plants. And 11% of household power consumption is standby power. Simply put, if we just lower the standby power, we can reduce a huge amount of carbon. So, we made a very special card that It helps easily save the standby power.
It’s a card that allows you to turn on and off the stanby power in the house at once. The technology is simple. The cardholder is connected to the smart plug by Zigbee wireless networking, so when you insert the card into it, the power is turned on. And when you remove the card, the power is turned off. The KeeB card was packaged with a cardholder and delivered to people. People easily installed KeeB cards in their homes and could save the wasted standby power with just one card.
The KeeB card, which can easily turn on/off wasted standby power at home, gave people a surprise of convenience with the card. We made people experience the seriousness of standby power and the KeeB card through video, outdoors, and hotels, and delivered the KeeB card to their home.
We created the experience zones in online and offline such as subway stations, hotels, YouTube and website where MZs gather,. And we allowed them to apply for KeeB card in that space Through various media, we informed the problem of carbon emissions by wasting standby power. By encouraging many people to use the KeeB card, they reduced their carbon emissions by 28,900 kg in one month of the campaign. Even now, carbon emissions are decreasing due to the KeeB card, and the effect of the card will be greater after years.