KEEB CARD

TitleKEEB CARD
BrandKB KOOKMIN BANK
Product / ServiceKEEB CARD
CategoryF02. Environmental / Social Impact
EntrantIDEOT Seoul, SOUTH KOREA
Idea Creation IDEOT Seoul, SOUTH KOREA

Credits

Name Company Position
gi tae bang ideot Producer
dae seok kim ideot Copywriter
jeong heon ahn ideot Art Director
won ji kim ideot Art Director
jun won seo ideot Art Director
seung hoon lee ideot Account Executive
Jang Kyun Lee ideot Account Executive
su min Kim ideot Art Director
so jung Lee ideot Account Executive
Ye sle Lee ideot Art Director
il jin Ko ideot Creative Director
seung Jae Lee ideot Creative Director
Simon lee seed Director Of Photography
JAE SHIK KIM Grostella cp
SUNG JIN KIM Grostella cp
dong gyu Kim seed Editor
Hye gang Seo seed Editor
Yohan Hah seed Photographer

Background

The climate crisis is getting worse. To overcome it, carbon neutrality should be practiced in everyday life.  That's why KB card paid attention to the waste of standby power. To generate electricity for millions of households, a huge amount of carbon is being emitted from power plants. And 11% of household power consumption is standby power. Simply put, if we just lower the standby power, we can reduce a huge amount of carbon. So, we made a very special card that It helps easily save the standby power.

Describe the creative idea (40% of vote)

It’s a card that allows you to turn on and off the stanby power in the house at once. The technology is simple. The cardholder is connected to the smart plug by Zigbee wireless networking, so when you insert the card into it, the power is turned on. And when you remove the card, the power is turned off. The KeeB card was packaged with a cardholder and delivered to people. People easily installed KeeB cards in their homes and could save the wasted standby power with just one card.

Describe the execution (40% of vote)

The KeeB card, which can easily turn on/off wasted standby power at home, gave people a surprise of convenience with the card. We made people experience the seriousness of standby power and the KeeB card through video, outdoors, and hotels, and delivered the KeeB card to their home.

List the results (20% of vote)

We created the experience zones in online and offline such as subway stations, hotels, YouTube and website where MZs gather,. And we allowed them to apply for KeeB card in that space Through various media, we informed the problem of carbon emissions by wasting standby power. By encouraging many people to use the KeeB card, they reduced their carbon emissions by 28,900 kg in one month of the campaign. Even now, carbon emissions are decreasing due to the KeeB card, and the effect of the card will be greater after years.

Links

Video URL   |   Video URL