| Title | HONOR THANKSGIVING TREVI FOUNTAIN |
| Brand | HONOR DEVICE CO.LTD |
| Product / Service | HONOR CREATIVE VISUAL PRODUCTION |
| Category | C01. Digital & Interactive Design |
| Entrant | D&S MEDIA BEIJING, CHINA |
| Idea Creation | D&S MEDIA BEIJING, CHINA |
| Production | D&S MEDIA BEIJING, CHINA |
| Post Production | D&S MEDIA BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| KAI ZHANG | D&S MEDIA | ART DIRECTOR |
| GUO FENG CHEN | D&S MEDIA | COPYWRITTING |
| YAN WU | D&S MEDIA | DESIGN |
| JIN MING ZHOU | D&S MEDIA | ILLUSTRATE |
| LI AI YAN | HONOR DEVICE CO.LTD | Membership Marketing |
| QIONG YAO ZHOU | HONOR DEVICE CO.LTD | EVENT PLANNING |
| CUI FANG WU | D&S MEDIA | CREATIVE SUPERVISOR |
| JING GU | D&S MEDIA | PROJECT PLANNING |
| MING HUI LIU | D&S MEDIA | EXECUTE PLANNING |
| JIAN PING GUO | D&S MEDIA | TECHNOLOGY DIRECT |
| YUEXIANG HOU | D&S MEDIA | TECHNOLOGY SUPPORT |
HONOR entered the ranks of China TOP3 local phone brand after being completely independent from HUAWEI in 2020. To achieve co-creation with users and accumulate private traffic, HONOR released a new membership system at the end of 2021, and it needs to spread its new membership system through user interaction.
HONOR created the conception of “Wishing Meteor Shower” for Honor membership system established and “GO BEYOND” brand emotion conveyed. Took H5 (an interactive marketing form) as the communication carrier with consumers, to build up the “THANKSGIVING TREVI FOUNTAIN”. The Meteor Shower was endowed with a beautiful meaning in China, Honor took inspiration from Meteor Shower, and took the leverage of Gemini Meteor Shower, to enhance the main topic of “Wishing Meteor Shower”. Improve participation of consumers and social value through wishing.
Choosing “Meteor” as the main design element, and presented in black and gold, which enhanced the critical topic of “Wishing Meteor Shower”, created the sense of wishing. Based on the original design, it provided a brand exclusivity experience for consumers. Consumers can make a wish and share their wishes with friends on the H5 of “Wishing Trevi Fountain”, which helped spread actively on a large scale. When consumers kick up the “meteor”, there will be a special effect that consumers can make a wish. Therefore consumers are willing to share their personal information. According to the data, HONOR can quickly know what the consumers want and provide more valuable services.
The HONOR achieved a significant increase in user activity by creating the H5 (THANKSGIVING TREVI FOUNTAIN. The APP of "My Honor" received a total of more than 60 thousand views, and more than 36 thousand people teamed up with their friends to share wishing. As the first campaign for communicating HONOR new membership system, the "THANKSGIVING TREVI FOUNTAIN" combined online and lived events, enhancing the interaction and sticker relation between HONOR and its consumers, increasing the consumer traffic in physical stores.