Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Creation of a new Brand Identity
INNOCELL BRAND LAUNCH HONG KONG SCIENCE & TECHNOLOGY PARK INNOCELL	MEDIAM RARE Central	HONG KONG
CHANGING THE FACE OF DIGITAL BANKING IN ASIA STANDARD CHARTERED MOX BANKING	ANALOGFOLK Hong Kong	HONG KONG
OYO CAMPUS OYO CAMPUS OYO CAMPUS	OYO HOTELS AND HOMES PVT LTD. Gurgaon	INDIA
TOKYO 2020 LOOK OF THE GAMES THE TOKYO ORGANISING COMMITTEE OF THE OLYMPIC AND PARALYMPIC GAMES OLYMPICS/PARALYMPICS	DENTSU INC. Tokyo	JAPAN	Short List
FLIP TO SPACE ALE CO., LTD. CORPORATE BRANDING	DENTSU INC. Tokyo	JAPAN
FIRST SHAVE BOOK KAI CORPORATION PAPER RAZOR / FIRST SHAVE BOOK	DENTSU AD-GEAR Tokyo	JAPAN
BODYRIGHT - THE WORLD'S FIRST COPYRIGHT FOR THE HUMAN BODY BODYRIGHT BODYRIGHT	TBWA\NZ Auckland	NEW ZEALAND
WE GOT THIS WWF, TEMASEK FOUNDATION, GREEN IS THE NEW BLACK YOUTH SUSTAINABILITY INCUBATOR	GREY Singapore	SINGAPORE
A02 Rebrand / Refresh of an existing Brand
A-LEAGUES - BRAND A LEAGUES A LEAGUES	R/GA Sydney	AUSTRALIA	Bronze
KATHMANDU KATHMANDU KATHMANDU	SPECIAL Sydney	AUSTRALIA
TOYOTA ASIA PACIFIC REBRAND TOYOTA ASIA PACIFIC AUTOMTOVE	HOUSTON GROUP Sydney	AUSTRALIA
THE IRUKANDJIS SURFING AUSTRALIA AUSTRALIAN OLYMPIC SURFING TEAM	BWM ISOBAR Sydney	AUSTRALIA
LUX BRAND REVITALIZATION - A BRAND POWERED BY PURPOSE UNILEVER FOR LUX LUX BEAUTY EXPERIENCE	CBA DESIGN Paris	FRANCE
MORE THAN JUST SWEET QUEBEC MAPLE SYRUP PRODUCERS (Q.M.S.P.) MAPLE SYRUP	RELATIV* Tokyo	JAPAN
FEEL GOOD KFC PAKISTAN KFC FEEL GOOD	GRAY MACKENZIE RESTAURANTS Karachi	PAKISTAN
FATE ALPHA & OMEGA GMM GRAMMY COCKTAIL	KRUENGKAO COMPANY LIMITED Bangkok	THAILAND
B01 Books
BOOK OF LIMBO BELONG BELONG MOBILE AND INTERNET	HOWATSON + COMPANY Sydney	AUSTRALIA	Silver
THE BIRDS & THE BEES UNITED NATIONS DEVELOPMENT PROGRAMME THE BIRDS & THE BEES	WUNDERMAN THOMPSON Melbourne	AUSTRALIA	Short List
FIRST SHAVE BOOK KAI CORPORATION PAPER RAZOR / FIRST SHAVE BOOK	DENTSU AD-GEAR Tokyo	JAPAN
B02 Publications & Brand Collateral
HOPE FOR HOMETOWN 25HOURS TENCENT	TENCENT Shenzhen	CHINA
MEMORABLES NIGHTINGALES MEDICAL TRUST MEMORABLES	McCANN INDIA Mumbai	INDIA
SMALL BUSINESS SUCCESS STORY FACEBOOK FACEBOOK I META FOR BUSINESS	WUNDERMAN THOMPSON Mumbai	INDIA
MORE THAN JUST SWEET QUEBEC MAPLE SYRUP PRODUCERS (Q.M.S.P.) MAPLE SYRUP	RELATIV* Tokyo	JAPAN
CONNECT WITH THE FOUNDATION. TOKAI POLYTECHNIC COLLEGE TOKOSEN	DENTSU INC. Tokyo	JAPAN
CREATIVE FILTRATION NIKKEI INC. THE HOSHI AWARDS FOR SCIENTIFIC IMAGINATION IN LITERATURE	DENTSU INC. Tokyo	JAPAN	Short List
FEEL LIKE A NEW HOME SC ASSET SC ASSET	WOLF Bangkok	THAILAND
MEN'S SWEAT OTSUKA NUTRACEUTICAL (THAILAND) CO., LTD. POCARI SWEAT	DENTSU ONE (BANGKOK) Bangkok	THAILAND
WOMEN'S SWEAT OTSUKA NUTRACEUTICAL (THAILAND) CO., LTD. POCARI SWEAT	DENTSU ONE (BANGKOK) Bangkok	THAILAND
GFNW NEWSPAPER NETFLIX /BRAVO! STUDIOS / GMM STUDIOS INTERNATIONAL SERIES	SOUR BANGKOK	THAILAND	Short List
MONKEY X HOT WHEELS HONDA HONDA MONKEY125	CJ WORX Bangkok	THAILAND
QR FOR HUNGER SAVE THE CHILDREN PHILIPPINES SAVE THE CHILDREN PHILIPPINES	SAVE THE CHILDREN Quezon City	THE PHILIPPINES
B03 Posters
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA
EXPLORING THE LOST CHINA COLORS HONOR DEVICE CO.LTD HONOR CREATIVE POSTERS	D&S MEDIA BEIJING	CHINA
JOY STICKS CHUPA CHUPS CHUPA CHUPS	CHEIL Hong Kong	HONG KONG
ABANDONED STATIONS VOLKSWAGEN VOLKSWAGEN	CHEIL Hong Kong	HONG KONG	Short List
YODA PET ADOPTION YODA - ANIMAL REHAB CENTRE PET ADOPTION	McCANN INDIA Mumbai	INDIA
THE ULTIMATE EXPERIENCE BCA - PT BANK CENTRAL ASIA, TBK BCA BLACK MASTERCARD TITANIUM	FLOCK CREATIVE NETWORK Jakarta	INDONESIA
FLAVOUR OF HOME SUSHI SEI SUSHI SEI JAPANESE RESTAURANT	HAKUHODO INDONESIA Jakarta	INDONESIA	Bronze
HERE COMES THE SUN TOKYO AD MUSEUM THE ONE SHOW 2020 EXHIBITION IN JAPAN	DENTSU INC. Tokyo	JAPAN
CONNECT WITH THE FOUNDATION. TOKAI POLYTECHNIC COLLEGE TOKOSEN	DENTSU INC. Tokyo	JAPAN	Short List
FLIP TO SPACE ALE CO., LTD. CORPORATE BRANDING	DENTSU INC. Tokyo	JAPAN
PIERCE A HEADWIND THE HOKKOKU SHIMBUN KANAZAWA HIGH SCHOOL SUMO TOURNAMENT	DENTSU INC. Tokyo	JAPAN
DESIGN AFTER DESIGN. THE AD MUSEUM TOKYO / YOSHIDA HIDEO MEMORIAL FOUNDATION D&AD AWARDS 2020 EXHIBITION IN JAPAN	DENTSU INC. Tokyo	JAPAN
THE ENGAGING DISCIPLINE OF BRANDS DENTSU ADVERTISING AWARDS SELECTION COUNCIL DENTSU ADVERTISING 74TH AWARDS -THE TASTE OF ADVERTISING-	DENTSU INC. Tokyo	JAPAN
MEN'S SWEAT OTSUKA NUTRACEUTICAL (THAILAND) CO., LTD. POCARI SWEAT	DENTSU ONE (BANGKOK) Bangkok	THAILAND
WOMEN'S SWEAT OTSUKA NUTRACEUTICAL (THAILAND) CO., LTD. POCARI SWEAT	DENTSU ONE (BANGKOK) Bangkok	THAILAND
GUILTY FREE FESTIVAL CENTRAL DEPARTMENT STORE CENTRAL MIDNIGHT SALE	WOLF Bangkok	THAILAND
MCDONALD'S SHADOWS GOLDEN ARCHES DEVELOPMENT CORPORATION MCDONALD'S DRIVE THRU	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
TOK-YO FLAVORS CHUPA CHUPS CHUPA CHUPS TOK-YO	PERFETTI VAN MELLE Ho Chi Minh City	VIETNAM
B04 Self-promotion
WASTE-SORTING BLIND BOX STDECAUX/THE ENVIRONMENTAL PROTECTION DEPARTMENT STDECAUX/THE ENVIRONMENTAL PROTECTION DEPARTMENT	THE NINE Shanghai	CHINA

A01 Creation of a new Brand Identity
INNOCELL BRAND LAUNCH
HONG KONG SCIENCE & TECHNOLOGY PARK / INNOCELL

MEDIAM RARE Central

HONG KONG
CHANGING THE FACE OF DIGITAL BANKING IN ASIA
STANDARD CHARTERED / MOX BANKING

ANALOGFOLK Hong Kong

HONG KONG
OYO CAMPUS
OYO CAMPUS / OYO CAMPUS

OYO HOTELS AND HOMES PVT LTD. Gurgaon

INDIA
TOKYO 2020 LOOK OF THE GAMES
THE TOKYO ORGANISING COMMITTEE OF THE OLYMPIC AND PARALYMPIC GAMES / OLYMPICS/PARALYMPICS

DENTSU INC. Tokyo

JAPAN

Short List
FLIP TO SPACE
ALE CO., LTD. / CORPORATE BRANDING

DENTSU INC. Tokyo

JAPAN
FIRST SHAVE BOOK
KAI CORPORATION / PAPER RAZOR / FIRST SHAVE BOOK

DENTSU AD-GEAR Tokyo

JAPAN
BODYRIGHT - THE WORLD'S FIRST COPYRIGHT FOR THE HUMAN BODY
BODYRIGHT / BODYRIGHT

TBWA\NZ Auckland

NEW ZEALAND
WE GOT THIS
WWF, TEMASEK FOUNDATION, GREEN IS THE NEW BLACK / YOUTH SUSTAINABILITY INCUBATOR

GREY Singapore

SINGAPORE