Winners & Shortlists
Grand Prix
Creative Data Spike
Shortlist
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Title Brand Product / Service Entrant Company Location Award
A01 Social Data & Insight
THE BIRDS AND THE BEES 2.0
THAI NIPPON RUBBER INDUSTRY PUBLIC COMPANY LIMITED
ONETOUCH 		YELL ADVERTISING Bangkok THAILAND
HIT JINGLE
LAZADA
LAZADA 		PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
UFS' KILLER RECIPES
UNILEVER
UNILEVER FOOD SOLUTIONS (UFS) 		MINDSHARE CHINA Shanghai CHINA
A02 Creative Data Collection & Research
SLOW ROAD
JEJU TOURISM ORGANIZATION
SLOW ROAD 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A03 Innovative use of Analytics
DRIVING EFFICIENCIES WITH A DATA-DRIVEN STRATEGY
MARINA BAY SANDS
MARINA BAY SANDS 		MARINA BAY SANDS Singapore SINGAPORE
B01 Data-driven Targeting & Personalisation
EARTHQUAKE TRIGGERED
EQC (EARTHQUAKE COMMISSION)
EQC - EARTHQUAKE SAFETY 		VMLY&R Auckland NEW ZEALAND
ACHIEVING GROWTH WITH DATA-LED PERSONALISATION
SCHNEIDER ELECTRIC
SECURE POWER 		TRANSMISSION SINGAPORE
THE INTERNET IS NOT THE INTERNET WHEN IT'S HUNGRY
MARS WRIGLEY
SNICKERS 		THINKERBELL Melbourne AUSTRALIA
AAMI REST TOWNS
AAMI
AAMI INSURANCE 		OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
MASK ID
DAL.KOMM
MASK ID 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
KIREI KIREI CARING ALERT
LION CORPORATION (THAILAND) LIMITED
LIONSHOPONLINE 		DATA FIRST CO., LTD. ฺBangkok THAILAND
GIVE A FLYBUYS
FLYBUYS
FLYBUYS 		CHE PROXIMITY Sydney AUSTRALIA
B02 Use of Real-time Data
EARTHQUAKE TRIGGERED
EQC (EARTHQUAKE COMMISSION)
EQC - EARTHQUAKE SAFETY 		VMLY&R Auckland NEW ZEALAND
THE INTERNET IS NOT THE INTERNET WHEN IT'S HUNGRY
MARS WRIGLEY
SNICKERS 		THINKERBELL Melbourne AUSTRALIA
ART OF PROGRESS
HSBC
HSBC 		PUBLICIS HONG KONG HONG KONG
AAMI REST TOWNS
AAMI
AAMI INSURANCE 		OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
STRESSWAVES
CIGNA
CIGNA STRESSWAVES 		McCANN Singapore SINGAPORE
KIREI KIREI CARING ALERT
LION CORPORATION (THAILAND) LIMITED
LIONSHOPONLINE 		DATA FIRST CO., LTD. ฺBangkok THAILAND
B03 Data Storytelling
IT'S NOT OK
TRUECALLER
TRUECALLER: CALLER ID 		WIRALITY MEDIA PRIVATE LIMITED Bangalore INDIA
THE INTERNET IS NOT THE INTERNET WHEN IT'S HUNGRY
MARS WRIGLEY
SNICKERS 		THINKERBELL Melbourne AUSTRALIA
RELATIONSHIPS
OYO
OYO 		OYO HOTELS AND HOMES PVT LTD. Gurgaon INDIA
THE WORLD'S MOST HATED RESTAURANT
SEIYU
VEGETABLE 		ENJIN Tokyo JAPAN
B04 Data-enhanced Creativity
AQUA: HYDRATION REMINDERS TO KEEP WELL DURING THE PANDEMIC
DANONE INDONESIA
AQUA 		XAXIS SINGAPORE
STRIKING THE BEST IMPRESSION WITH A CUSTOMISED STRATEGY FOR PROTON
PROTON
PROTON 		XAXIS SINGAPORE
THE INTERNET IS NOT THE INTERNET WHEN IT'S HUNGRY
MARS WRIGLEY
SNICKERS 		THINKERBELL Melbourne AUSTRALIA
STRESSWAVES
CIGNA
CIGNA STRESSWAVES 		McCANN Singapore SINGAPORE
KIREI KIREI CARING ALERT
LION CORPORATION (THAILAND) LIMITED
LIONSHOPONLINE 		DATA FIRST CO., LTD. ฺBangkok THAILAND
B05 Data Integration
MYHOOMAN
MARS
MYHOOMAN 		COLENSO BBDO Auckland NEW ZEALAND
Short List
SLOW ROAD
JEJU TOURISM ORGANIZATION
SLOW ROAD 		CHEIL WORLDWIDE Seoul SOUTH KOREA

Creative Data Spike
C01 Customer / Business Intelligence
UFS' KILLER RECIPES
UNILEVER
UNILEVER FOOD SOLUTIONS (UFS) 		MINDSHARE CHINA Shanghai CHINA
TUNA SCOPE 2021
SOJITZ CORPORATION
TUNA SCOPE 		DENTSU INC. Tokyo JAPAN

Creative Data Spike
C02 Data-driven Consumer Product
MYHOOMAN
MARS
MYHOOMAN 		COLENSO BBDO Auckland NEW ZEALAND

Creative Data Spike
C03 Data Visualisation
ART OF PROGRESS
HSBC
HSBC 		PUBLICIS HONG KONG HONG KONG
“NICE TO MEAT FREE, NICE TO MEET TREE.” DENTSU X ONLINE ESG PROGRAM
DENTSU X
REDUCE CARBON EMISSIONS 		DENTSU X Taipei TAIWAN
C04 Innovative Use of Data Technology
THE TRADE DESK SUPPORTS UNILEVER INDONESIA AND MINDSHARE TO ACHIEVE CAMPAIGN SUCCESS WITH A MULTI-CHANNEL STRATEGY AND GOJEK SALES MEASUREMENT
UNILEVER INDONESIA
WALL’S ICE CREAM PRODUCTS 		THE TRADE DESK Jakarta INDONESIA
STRESSWAVES
CIGNA
CIGNA STRESSWAVES 		McCANN Singapore SINGAPORE
TUNA SCOPE 2021
SOJITZ CORPORATION
TUNA SCOPE 		DENTSU INC. Tokyo JAPAN
Grand Prix