HI TOILET

Gold Spike

Case Film

Presentation Image

TitleHI TOILET
BrandTHE NIPPON FOUNDATION
Product / ServicePUBLIC TOILET
CategoryD05. New Realities & Voice Activation
EntrantTBWA\HAKUHODO INC. Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO INC. Tokyo, JAPAN
Idea Creation 2 KUBO TSUSHIMA ARCHITECTS Tokyo, JAPAN
Production BIRDMAN Tokyo, JAPAN
Post Production DAIWA HOUSE INDUSTRY CO.,LTD. Tokyo, JAPAN
Additional Company TOTO LTD. Tokyo, JAPAN

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO INC. CCO
Tetsuya Umeda TBWA\HAKUHODO INC. Creative Director
Yuhei Ito TBWA\HAKUHODO INC. Art Director
Sasuke Hatao TBWA\HAKUHODO INC. Designer
Nagisa Toya TBWA\HAKUHODO INC. Designer
Jonathan Genki Fujimura TBWA\HAKUHODO INC. Transcreator
Hideaki Kubo Kubo Tsushima Architects Structural Design
Yumi Tsushima Kubo Tsushima Architects Structural Design
Mizuki Miura Kubo Tsushima Architects Structural Design
Kozo Takase Kubo Tsushima Architects Lecturer
Masaru Masuda TOTO Account Executive
Masaru Masuda TOTO Account Executive
Yoshitada Fukumoto Daiwa house Architectural Design Supervisor
Shumpei Suzuki Daiwa house Construction Site Supervisor
Seiya Matsumiya TBWA\HAKUHODO INC. / DISCO・Black Cat White Cat Music Music Supervisor
Shintaro Monden quantum VP of Design
Hirotaka Fukatsu TBWA\HAKUHODO INC. Agency Producer
Tsutomu Hirakue TBWA\HAKUHODO INC. Agency Producer
Ryutaro Saito TBWA\HAKUHODO INC. Agency Producer
Yuki Sakamoto TBWA\HAKUHODO INC. Agency Producer
Kohei Inoue TBWA\HAKUHODO INC. Director・Editor
Miho Tabuchi TBWA\HAKUHODO INC. Production Manager
Miho Tabuchi TBWA\HAKUHODO INC. Production Manager
Eric Ellefsen TBWA\HAKUHODO INC. Transcreator
Junya Taguchi freelance Director of Photography
Roy Ryo Tsukiji Birdman inc. Birdman inc.
Hidetoshi Takeyama Birdman inc. Director
Takeru Kobayashi Birdman inc. Technical Director
Takahisa Maeda Birdman inc. Application Developer
Kana yasue Birdman inc. Device Developer
Yumi Nishida Birdman inc. Device Developer
Manae Shimizu Birdman inc. Device Developer
Junya Hoshikawa Birdman inc. Application Art Director
Gabriel Shigemoto Birdman inc. Application Designer
Ayaka Nagatomo Birdman inc. Project Manager

Why is this work relevant for Brand Experience & Activation?

A voice-activated experience that is 100% hands free. It is a public installation that was designed to be universally accessible both as a physical and interactive experience.

Background

Humans need to be more sensitive to personal hygiene than ever before. According to one survey on restroom use, 48% opened the door with their foot, 39% closed the door with their elbow, and 64% of people said they did not want to touch anywhere when using the restroom. Hi Toilet is the world's first contactless toilet. In order to take the existing image of the hygenic Japanese public restrooms to the next stage, we developed a hands free toilet that can be fully operated using your voice.

Describe the creative idea (20% of vote)

Hi Toilet is the world's first contactless toilet. In order to take the existing image of the hygenic Japanese public restrooms to the next stage, we developed a hands free toilet that can be fully operated using your voice.

Describe the strategy (20% of vote)

Hi Toilet is currently available to the public semi-permanently in Shibuya, Tokyo. Through repeated trial and error, we have designed a truly universal restroom that is accessible by everyone that can be used for years to come.

Describe the execution (30% of vote)

The system is equipped with multi-directional microphones designed for acoustics, a PC connected to the Internet, and proprietary software that uses Google and Apple APIs so the user can speak voice commands from any position in the restroom.

List the results (30% of vote)

The final design was completed through repeated trial and error of training the AI and positioning the mics to create a truly user-friendly experience. The spherical design replaces the air in the room after each use to create a new benchmark in ventilation engineering. By combining the contactless experiential design with the architectural design with clean air in mind, we created a public restroom that meets the needs of today.

Links

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