Write a short summary of what happens in the radio or audio execution or campaign.

This radio campaign highlights the efficacy of the product by spoofing the presidential address towards the people in the face of a catastrophe. This execution enabled us to depict the situation in the life of the insects as our product repel them away from the house.

Translation. Provide a full English translation of any audio.

My fellow citizens. Throughout history, many nations has been forced to leave their homeland. Today, our time has come. In a few hours, we will take the greatest step in the history of our nation. We will have to leave our beloved home, for it no longer safe for us. This journey will not be easy. Some of us won’t make it out alive. But we are not a nation of cowards! We will not bend our knees! It’s better to crawl on the streets, than get cornered in our own home! S.O.S Lemongrass Floor Cleaner. Shiny floor, cockroaches out of the door.

Cultural / Context information for the jury

Insects are a prominent threat to the wellbeing of Indonesian households. Especially when it comes to mosquitoes and cockroaches, two notorious insects that are known for bringing diseases with them. Currently, there's a growing trend towards using lemongrass as a natural repellent against insects, specifically the two mentioned above. And S.O.S is the first floor cleaner product that uses lemongrass as a variant with the added value of repelling insect. Furthermore, in Indonesia, lemongrass is used in a lot of insect repellent products so mothers associate it with increased efficacy.