500 MILES

Short List
Title500 MILES
BrandDEFENCE FORCE RECRUITMENT
Product / ServiceONLINE AD
CategoryA07. Not-for-profit / Charity / Government
EntrantVMLY&R MELBOURNE, AUSTRALIA
Idea Creation VMLY&R MELBOURNE, AUSTRALIA
Post Production BAXTER SOUND Melbourne, AUSTRALIA

Credits

Name Company Position
Paul Nagy VMLY&R Melbourne Chief Creative Officer
Jake Barrow VMLY&R Melbourne Executive Creative Director
Kieran Moroney VMLY&R Melbourne Associate Creative Director
Shane Geffen VMLY&R Melbourne Associate Creative Director
Fabio Lima VMLY&R Melbourne Designer
Aaron Rocca VMLY&R Melbourne Senior Integrated Producer
Catherine Bonny VMLY&R Melbourne Producer
Bindy Bassingthwaighte VMLY&R Melbourne Senior Account Director
Alex Aikman VMLY&R Melbourne Account Manager
Gabrielle Sandal VMLY&R Melbourne Junior Account Manager
Sarah Bailey VMLY&R Melbourne Managing Partner
Jon Kenyon VMLY&R Melbourne Managing Partner
Paul Baxter Baxter Sounds Sound Engineer
Andrea Kopatsy Defence Force Recruiting Brand Portfolio Manager, Navy

Write a short summary of what happens in the radio or audio execution or campaign.

In this series of radio ads we hear a short audio clip of real translations of well-known music lyrics performed by Artificial Intelligence. Although they sound similar, the translations are riddled with mistakes, demonstrating why the Australian Navy is looking for humans, not A.I. to apply to become translators known as Cryptologic Linguists.

Translation. Provide a full English translation of any audio.

30” Script 5000 miles VO1: The following music lyrics are a real translation performed by advanced A.I. A.I. I would run 500 feet, and I would still run 500 feet, to be a man who has travelled a thousand feet, and fall down on your house. VO1: And that’s why the Navy is looking for humans to intercept and translate languages. Apply to become a Cryptologic Linguist at defencejobs.gov.au