NEW NAME

Short List
TitleNEW NAME
BrandVOLKSWAGEN
Product / ServiceCARS
CategoryA03. Durable Consumer Goods including Automotive
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Rory McKechnie DDB Group New Zealand Creative Director
Freddie Coltart DDB Group New Zealand Creative Director
Matt Williams DDB Group New Zealand Creative Director
Judy Thompson DDB Group New Zealand Agency Executive Producer
Casey King DDB Group New Zealand Senior Agency Producer
Simon Head DDB Group New Zealand Editor
James Blair DDB Group New Zealand Account Service
Anna Hall DDB Group New Zealand Senior Business Director
Paris Reardon DDB Group New Zealand Business Manager
Milon Williams DDB Group New Zealand Audio Engineer
Helena Schultz Volkswagen NZ Marketing Manager Passenger Vehicles
Shannon Pentecost Volkswagen NZ Marketing Executive Passenger Vehicles

Write a short summary of what happens in the radio or audio execution or campaign.

The new Volkswagen Golf GTI TSR is fast, accelerating from 0-100km/h in under 6.5 seconds. We needed to communicate this product feature in a distinctive way, that would create cut through and was true to the VW tone that makes you think, and makes you smile. To bring to this incredible acceleration speed to life, we created a series of six unique stories that accelerate from regular everyday moments to full bonkers crazy, in under 6.5 seconds, just like the car.

Translation. Provide a full English translation of any audio.

New name VO: Son, can we have a word? I’m a spy. They’re after me. They’re after you. Your name’s Juan now. We’re going to Guam, Jaun. SFX: Airport ding dong. “Last call for Juan to Guam.” VO: Zero to crazy in under 6.5 seconds. The new Volkswagen Golf GTI. SFX: GTI boosting off the mark.