ERIC

Short List
TitleERIC
BrandVOLKSWAGEN
Product / ServiceCARS
CategoryA03. Durable Consumer Goods including Automotive
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Rory McKechnie DDB Group New Zealand Creative Director
Adam Barnes DDB Group New Zealand Senior Creative
James O’Sullivan DDB Group New Zealand Senior Creative
Judy Thompson DDB Group New Zealand Agency Executive Producer
Casey King DDB Group New Zealand Senior Agency Producer
James Blair DDB Group New Zealand Account Service
Anna Hall DDB Group New Zealand Senior Business Director
Paris Reardon DDB Group New Zealand Business Manager
Rupert Price DDB Group New Zealand Chief Strategy Officer
Milon Williams DDB Group New Zealand Audio Engineer
Kirsty Judd Volkswagen NZ Marketing Manager Commercial Vehicles

Write a short summary of what happens in the radio or audio execution or campaign.

The Volkswagen Kombi inspired a generation to get out on the road and experience peace, love and not showering for a week. 40 years later the Grand California is imbued with that same spirit. But fortunately, it comes with a few more creature comforts.

Translation. Provide a full English translation of any audio.

In 1968, Eric sold his VW Kombi and bought a one way ticket to Mumbai, taking only the book “Finding Enlightenment” and a frisbee. What Eric really found was himself, naked in a Himalayan cave, collecting his sweat for drinking water and worshipping a levitating guru called Bubba Lama, who would turn out to be a delusion caused by malaria, typhoid, dengue fever and dysentery. At least his copy of Finding Enlightenment was put to good use. Every page. Eric was indeed enlightened because he’d never leave home ill-prepared again. The pilgrimages he embarks on nowadays are in his exceptionally well equipped house on wheels, with fully functioning bathroom and running fresh water. Frisbees make his knees sweat. The all-new Volkswagen Grand California campervan. The grown-up Kombi.