FIREWORKS@HOME

Short List
TitleFIREWORKS@HOME
BrandTHE SHINANO DAILY NEWSPAPER/YOUMEISHYU SEIZO,.LTD/SKY PERFECT JSAT CORPORATION
Product / ServiceCORPORATE ADVERTISING
CategoryB01. Innovative & Adapted use of Print & Publishing
EntrantTHE SHINANO MAINICHI SHIMBUN Tokyo, JAPAN
Idea Creation THE SHINANO MAINICHI SHIMBUN Tokyo, JAPAN
Media Placement THE SHINANO MAINICHI SHIMBUN Tokyo, JAPAN

Credits

Name Company Position
Ichiro Hayashi The Shinano Mainichi Shimbun Executive Producer
Nobuya Takizawa The Shinano Mainichi Shimbun Executive Producer
Masahiro Okamoto Dentsu Creative Director
Kakeru Asagi Dentsu Art Director
Aiko Ishimoto Dentsu Planner
Jyuntaro Naruke Dentsu Planner
Masakazu Iwakuma Dentsu Media Manager
Kazue Takahashi Dentsu Media Manager
Maika Morimoto Platinum Inc. PR Co-ordinator
Yukino Ishikawa Platinum Inc. PR Co-ordinator
Mikoto Nishioka Platinum Inc. PR Co-ordinator
Katsuya Miura Dentsu creative force Producer
Hisato Takagi CPU direct Art Director
Daisuke Katayama CPU direct Designer
Takamasa Miyagawa CPU direct Designer
Shima Gojyobori ciraf web director
Yusuke Onoue ciraf web director
Moe Hashizume atali inc web director
Hiroshi Terajima atali inc Technical Director
Tomoya Takahashi Orunica HTML corder
Mao Hirata atali inc CG
Atsushi Endo atali inc CG
Jyunya Yanagidaira Ironomi Music Artist
Yu Isobe Ironomi Music Artist

Cultural / Context information for the jury

Fireworks are deeply rooted in the hearts of the Japanese. From post-disaster reconstruction, a requiem, to safety-and-health, people enjoy this summer tradition with various prayers in mind. However, due to the Corona virus outbreak, nationwide fireworks festivals were being cancelled one after another. The Lake Suwa Fireworks Festival in Nagano Prefecture, attracting 500,000 people every year, made no exception and was canceled as well. People’s hearts were sunken and depressed.

Please outline how the work was adapted, modified or was innovative

1.This is the new customer experience made by combination of not-new two assets, newspaper media and AR. 2.This project had lots of power to move people because we planned this project at the moment which people stayed home and fireworks events were mostly canceled. 3.there were the unusual purchase out of the prefecture, 300 number of copies and we could manifest the value of newspaper in spite of it is an old media.