CONSTRUCTION MEN

TitleCONSTRUCTION MEN
BrandVOLKSWAGEN
Product / ServiceCARS
CategoryA03. Durable Consumer Goods including Automotive
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer

Cultural / Context information for the jury

Small businesses make some regrettable mistakes on the road to success. But at just $39,990, purchasing a Volkswagen Transporter van won't be one of them.