MEETINGS

Silver Spike Campaign
TitleMEETINGS
BrandVOLKSWAGEN
Product / ServiceVW GTI
CategoryA03. Durable Consumer Goods including Automotive
1 of 3 Campaign
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Gary Steele DDB Group New Zealand Executive Creative Director
Rory McKechnie DDB Group New Zealand Creative Director
Brett Colliver DDB Group New Zealand Creative Director
Mike Felix DDB Group New Zealand Creative Director
Julz Lane DDB Group New Zealand Print Production
Gordon Moir DDB Group New Zealand Retoucher
Paul Edwards DDB Group New Zealand Mac Designer
James Blair DDB Group New Zealand Account Service
Anna Hall DDB Group New Zealand Senior Business Director
Paris Reardon DDB Group New Zealand Business Manager
Rupert Price DDB Group New Zealand Chief Strategy Officer
Helena Schultz Volkswagen NZ Marketing Manager Passenger Vehicles

Cultural / Context information for the jury

Autonomous vehicles will be here very soon... This is not good news for a performance car like the Golf GTI! So we found the real autonomous car patents of other manufacturers and put them in our GTI print ads. Just take one look at these patents and you'll see that you need to enjoy driving while you still can. So it's actually the perfect time to get a GTI.