HUAWEI P40 LAUNCH - THE MONA LISA

TitleHUAWEI P40 LAUNCH - THE MONA LISA
BrandHUAWEI
Product / ServiceHUAWEI P40
CategoryA03. Durable Consumer Goods including Automotive
EntrantHAVAS CHINA Shanghai, CHINA
Idea Creation HAVAS CHINA Shanghai, CHINA
Production HAVAS CHINA Shanghai, CHINA

Credits

Name Company Position
Ben Sun Havas Group China CCO
Shangyong Yang Havas Group China Executive Creative Director
Sunny Han Havas Group China Assistant Creative Director
Nick Zhu Havas Group China Group Head
Lann Lin Havas Group China Art
Vicky Dai Havas Group China Copywriter
Nono Jiao Havas Group China Account
Candice Wei Havas Group China Account

Cultural / Context information for the jury

With the increasing rise of China's economy, the Chinese artistic and cultural needs have boomed significantly. In recent years, the art market has drawn more attention from the group of people similar to the target audience of Huawei P series flagship products. Meanwhile, the product itself is constantly upgrading its craftsmanship and aesthetics.