Title | HUAWEI P40 LAUNCH - THE MONA LISA |
Brand | HUAWEI |
Product / Service | HUAWEI P40 |
Category | A03. Durable Consumer Goods including Automotive |
Entrant | HAVAS CHINA Shanghai, CHINA |
Idea Creation | HAVAS CHINA Shanghai, CHINA |
Production | HAVAS CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Ben Sun | Havas Group China | CCO |
Shangyong Yang | Havas Group China | Executive Creative Director |
Sunny Han | Havas Group China | Assistant Creative Director |
Nick Zhu | Havas Group China | Group Head |
Lann Lin | Havas Group China | Art |
Vicky Dai | Havas Group China | Copywriter |
Nono Jiao | Havas Group China | Account |
Candice Wei | Havas Group China | Account |
With the increasing rise of China's economy, the Chinese artistic and cultural needs have boomed significantly. In recent years, the art market has drawn more attention from the group of people similar to the target audience of Huawei P series flagship products. Meanwhile, the product itself is constantly upgrading its craftsmanship and aesthetics.