BITI'S HANOI RISING

TitleBITI'S HANOI RISING
BrandBITI'S HUNTER
Product / ServiceBITI'S HUNTER STREET SNEAKERS
CategoryA03. Durable Consumer Goods including Automotive
EntrantDENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
Idea Creation DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
Media Placement DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM
PR DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM

Credits

Name Company Position
HIEU BUI DENTSU REDDER AGENCY Account Manager
EDMUND CHOE DENTSU REDDER Executive Creative Director
LIVIO GROSSI DENTSU REDDER AGENCY Creative Director

Cultural / Context information for the jury

To celebrate HaNoi’s 1010 anniversary and its eclectic culture we drew inspiration from the city ancient name Thang Long (Rising Dragon). Each model of the Biti’s Hunter HANOI PATCHWORK EDITION is designed based on a mix of all the different, interesting and unique aspects of HaNoi. The Rising Dragon, re-blends every element together in an even grander and powerful symbol.

Translation. Provide a full English translation of any text.

Headline: HaNoi. Proudly Rising for 1010 years.