| Title | KFC WEDDINGS |
| Brand | KFC |
| Product / Service | KENTUCKY FRIED CHICKEN |
| Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | OGILVY AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | OGILVY AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation 2 | OPR AGENCY Sydney, AUSTRALIA |
| Media Placement | MEDIACOM Sydney, AUSTRALIA |
| PR | OPR AGENCY Sydney, AUSTRALIA |
| Production | GEOMETRY GLOBAL Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Smith | Ogilvy Australia | Creative Director |
| Luke Hawkins | Ogilvy Australia | Creative Director |
| Fred Corazza | Ogilvy Australia | Art Director |
| Sean Vrabel | Ogilvy Australia | Copywriter |
| Mat Baker | Louis and Co | Photographer |
| Paul Baron | Ogilvy Australia | Print Producer |
| Edward Oakden | Ogilvy Australia | Account Director |
| Kate Warren-Smith | Geometry Australia | General Manager |
| Corey Clarke | Geometry Australia | General Manager |
| Laura Heydon | Geometry Australia | General Manager |
| Ruth Taylor | KFC Australia | Marketing Manager |
| Leigh Bignell | Ogilvy Australia | Executive Business Director |
| Shaun Branagan | Ogilvy Australia | Group Creative Director |
| Ellen Corr | Ogilvy Australia | Senior Account Manager |
| James Curtis | Ogilvy PR | Senior Account Director |
| Sophie McIntosh | Ogilvy PR | Senior Account Manager |
| Gavin McLeod | Ogilvy Australia | Executive Creative Director |
| Ryan O'Connell | Ogilvy Australia | Head of Strategy |
| Cassie Poiner | Ogilvy Australia | Group Account Director |
| Newman Sorenson | Ogilvy Australia | Film & Content Producer |
| Sally Spriggs | KFC | Marketing Director |
| Kristi Woolrych | KFC | Chief Marketing Officer |
| Taylor York | Ogilvy PR | Senior Account Manager |
| Raphael Valenti | Ogilvy Australia | Copywriter |
We noticed a behaviour in Australian culture where couples and bridal parties were stopping off at KFC between wedding ceremony and reception, so we wanted to go one better. Eight ‘KFC Weddings’ were up for grabs, with all Australian couples, from anywhere around the country, permitted to apply, they just needed to be over 18. The print ad that launched the campaign featured in the Australian Harper’s Bazaar bridal edition.