Title | ONE RACE |
Brand | JAPAN SPORT COUNCIL |
Product / Service | NEW JAPAN NATIONAL STADIUM |
Category | G07. Corporate Purpose & Social Responsibility |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
PR 2 | DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN |
Production | DENTSU LIVE INC. Tokyo, JAPAN |
Production 2 | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Production 3 | P.I.C.S Tokyo, JAPAN |
Production 4 | PAN. Tokyo, JAPAN |
Production 5 | AIRCORD Tokyo, JAPAN |
Additional Company | NIPPON TELEGRAPH AND TELEPHONE CORPORATION Tokyo, JAPAN |
Additional Company 2 | JAPAN ASSOCIATION OF ATHLETICS FEDERATIONS Tokyo, JAPAN |
Additional Company 3 | JAPAN PARA ATHLETICS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuya Furukawa | DENTSU INC. | Executive Creative Director |
Kaoru Sugano | DENTSU INC. | Creative Director |
Kota Tohata | Kota Tohata | Creative Director |
Tetsuya Tsukamoto | DENTSU INC. | Art Director |
Hirokazu Ueda | DENTSU INC. | Copywriter |
Kana Koyama | DENTSU INC. | Copywriter |
Atsushi Otaki | DENTSU INC. | Creative Planner / Creative Technologist |
Kyoko Yonezawa | DENTSU INC. | Creative Technologist |
Kohei Ai | DENTSU INC. | Producer |
Eiji Akamatsu | DENTSU INC. | Producer |
Kota Yabana | DENTSU INC. | Producer |
Nao Ihara | DENTSU INC. | Producer |
Shigeki Oi | DENTSU INC. | Adviser |
Masanao Nakano | DENTSU INC. | Adviser |
Atsushi Itaya | DENTSU INC. | Adviser |
Yoshiyuki Kitazawa | DENTSU INC. | Adviser |
Masanori Araki | DENTSU INC. | Adviser |
Maki Tonobori | DENTSU INC. | Adviser |
Madoka Yagi | DENTSU INC. | Adviser |
Hiroki Gedo | DENTSU LIVE INC. | Chief Producer |
Shotaro Tsuruoka | DENTSU LIVE INC. | Producer |
Iku Miura | DENTSU LIVE INC. | Producer |
Munehisa Matsunaga | DENTSU LIVE INC. | Props Director |
Syun Aoki | DENTSU LIVE INC. | Floor chief Director |
Shinya Harada | DENTSU LIVE INC. | Floor chief Director |
Hideaki Suzuki | DENTSU LIVE INC. | Floor chief Director |
Ryo Nagasawa | DENTSU TEC INC. | Chief Producer |
Ayako Hiramoto | DENTSU TEC INC. | Producer |
Yuji Yoshida | DENTSU TEC INC. | Producer |
Maho Takada | DENTSU TEC INC. | Producer |
Masafumi Fujioka | DENTSU CREATIVE X INC. | Producer |
Ryotaro Omori | DENTSU CREATIVE X INC. | Production Manager |
Hidemi Saito | Production Manager | DENTSU CREATIVE X INC. |
Akira Segawa | DENTSU CREATIVE X INC. | Production Manager |
Kohei Suzuki | DENTSU CREATIVE X INC. | Production Manager |
Mitsuo Tokunaga | DENTSU CREATIVE X INC. | Production Manager |
Wataru Kitamoto | DENTSU CREATIVE X INC. | Production Manager |
Yasuhiko Nishimura | DENTSU CREATIVE X INC. | Technical Director |
Shuto Hashiura | DENTSU CREATIVE X INC. | Director |
Takahiko Kajima | P.I.C.S. Co., Ltd. | Producer |
Ryo Ikeda | P.I.C.S. Co., Ltd. | Producer |
Shuhei Harada | P.I.C.S. Co., Ltd. | Production Manager |
Nao Matsutake | P.I.C.S. Co., Ltd. | Production Manager |
Haruka Tanji | P.I.C.S. Co., Ltd. | Production Manager |
Kenta Koide | P.I.C.S. Co., Ltd. | Production Manager |
Hiroyuki Hori | PAN Co., Ltd. | Technical Director |
Akira Hayasaka | PAN Co., Ltd. | Lead Programmer |
Taesu Yuma | PAN Co., Ltd. | Programmer |
Ayumu Nagamatsu | PAN Co., Ltd. | Programmer |
Yuko Okuda | PAN Co., Ltd. | Asistant |
Toshiyuki Hashimoto | aircord | Technical Producer |
Osamu Iwasaki | aircord | Technical Director |
Keitaro Irisuna | aircord | Design Engineer |
Masaki Kubota | aircord | Hardware Designer |
Motoyo Ochiai | aircord | Project Manager |
Sana Yamaguchi | aircord | Assistant (LA) |
Kazuaki Seki | koe inc. | Director |
Yuta Echigo | STURGEON | Cameraman |
Ryo Ichikawa | koe inc. | Cameraman |
Takayuki shida | Freelance | Cameraman |
Hiroyuki Yabe | Freelance | Cameraman |
Kenichi Murase | Freelance | Cameraman |
Yusuke Oki | Freelance | Cameraman |
Tetsuya Kogure | Freelance | Cameraman |
Ken Katsuno | FINDERS | Cameraman |
Kei Fujita | Freelance | Cameraman |
Takahiro Nagumo | Freelance | Camera Assistant |
Kota Watanuki | Freelance | Camera Assistant |
Erika Shimizu | Freelance | Camera Assistant |
Shinsaku Kamimura | Freelance | Camera Assistant |
Soma Hirao | Freelance | Camera Assistant |
Yasuaki Fujinami | Freelance | Camera Assistant |
Hiroshi Matsumura | Freelance | Camera Assistant |
Sho Sato | Progressive | Camera Assistant |
Yukimasa Nagashima | Freelance | Camera Assistant |
Naoya Suzuki | Freelance | Making Cameraman |
Kengo Kawatsura | Freelance | Making Cameraman |
Kaita Otome | Freelance | Making Cameraman |
Taito Oyama | Progressive | DIT |
Masaki Hashimoto | Progressive | DIT |
Kazuya Murakami | Progressive | DIT Assistant |
Daisuke Sugawara | Pointed corner Industries.LLC | Offline editor |
Sho Aiuchi | McRAY | Online editor |
Kiyoshi Shimomura | McRAY | Online editor Assistant |
Yuma Karasawa | McRAY | Colorist |
Ryosuke Taniguchi | Ongakushitsu Inc. | Music Producer |
Akihito Narita | ONPa | Sound Effects |
Hisashi Kumagaya | Step | Sound Designer |
Masami Uchida | Step | Sound Designer |
Osamu Kobayashi | McRAY | Mixer |
Yasunori Suzuki | McRAY | Mixer Assistant |
Kazuya Ogata | gosaydo | Narration |
Kanna - | aksent | Narration |
Junko Nakamura | DENTSU SPORTS PARTNERS INC. | General Manager |
Ayumi Kurita | DENTSU SPORTS PARTNERS INC. | Producer |
Ayako Yano | DENTSU SPORTS PARTNERS INC. | Producer |
Sunyon Kan | DENTSU SPORTS PARTNERS INC. | Director |
Naoya Fujimura | DENTSU SPORTS PARTNERS INC. | Producer |
Sorachi Kasho | DENTSU SPORTS PARTNERS INC. | Assistant Director |
Maki Nakano | DENTSU SPORTS PARTNERS INC. | Producer |
Masanori Kobayashi | DENTSU SPORTS PARTNERS INC. | Producer |
Miki Ogawa | triforce co.,ltd. | Cameraman |
Naohito Maeda | Freelance | Camera Assistant |
Tomoki Furukawa | KOKIHIFUMI | Camera Assistant |
Genki Ando | Freelance | Camera Assistant |
Shiho Miyazaki | Freelance | Camera Assistant |
Satoshi Igarashi | Freelance | DIT |
Tsunanobu Yamamoto | Chapters Film inc. | DIT Assistant |
Kazuhiko Takahashi | ENDLESS | DIT Assistant |
Fumihiko Kamemura | Logoscope Ltd. | Cameraman |
Yosuke Kumai | Freelance | Camera Assistant |
Akira Iio | 1inc. | CG Producer |
Kazuki Kuroiwa | 1inc. | CG Director |
Toshihiko Sakata | +Ring | CG Producer |
Yu Onishi | +Ring | CG Director |
Ryohei Takanashi | acube | Photographer |
Kazuaki Koyama | acube | Photographer |
Yu Suzuki | acube | Photographer |
Atsuhiro Shirahata | Freelance | Photographer |
Kazuyoshi Miyauchi | Freelance | Photographer |
Yu Inohara | Freelance | Photographer |
Nobuyuki Enishi | Freelance | Photographer |
Yuya Mizoguchi | Freelance | Photographer |
Shunsuke Imai | Freelance | Photographer |
Atsushi Hirano | Freelance | Photographer |
Takuya Tsugane | amana digital imaging | Retocher |
Shoichiro Minohara | ADBRAIN Inc. | Designer |
Nobuaki Kubota | ADBRAIN Inc. | Designer |
Akari Nagata | ADBRAIN Inc. | Designer |
Mitsuaki Kawashima | ADBRAIN Inc. | Producer |
Shingo Kinoshita | Nippon Telegraph and Telephone Corporation | Network R&D Director |
Souichirou Usui | Nippon Telegraph and Telephone Corporation | Network R&D Producer |
Satoshi Sakuma | Nippon Telegraph and Telephone Corporation | Network R&D Producer |
Tomoyuki Hayasaka | Nippon Telegraph and Telephone Corporation | Network R&D Producer |
Takashi Miyatake | Nippon Telegraph and Telephone Corporation | Network R&D Producer |
Yasutaka Saiga | NTT Communications | Network Marketing General Manager |
Taizo Oosumi | NTT Communications | Network Marketing General Manager |
Masaki Yonago | NTT Communications | Network Marketing Senior Manager |
Midori Umada | NTT Communications | Network Marketing Manager |
Hikaru Sakamoto | NTT Worldwide Telecommunications | Network Produce Senior Manager |
Mai Kijima | NTT Worldwide Telecommunications | Network Produce Manager |
Yusuke Imamura | NTT Worldwide Telecommunications | Network Produce Manager |
Hideaki Akabori | NTT Communications | Network System General Manager |
Michiko Ando | NTT Communications | Network System Engineer |
Hideo Yanagisawa | NTT Communications | Network System Engineer |
Takeshi Torigoe | NTT Communications | Network System Engineer |
Akira Ono | NTT TechnoCross Corporation | MMT Engineer |
Shinichiro Ueno | NTT TechnoCross Corporation | MMT Engineer |
Yuki Kobayashi | NTT TechnoCross Corporation | MMT Engineer |
Akira Kurosaka | NTT TechnoCross Corporation | MMT Engineer |
Yuma Mizutani | NTT TechnoCross Corporation | MMT Engineer |
Ryo Fukutani | AT Linkage Inc. | Producer |
Yuki Tsujimura | AT Linkage Inc. | Project Manager |
Tsukasa Ishii | AT Linkage Inc. | Technical Director |
Akane Yamamoto | AT Linkage Inc. | Project Manager |
Imao Kagawa | JIMA Co.,Ltd. | Director |
Tadashi Ooyagi | YAGI PRO Co.,Ltd. | Director |
Satomi Nara | YAGI PRO Co.,Ltd. | Time Keeper |
Kae Imura | YAGI PRO Co.,Ltd. | Time Keeper |
Junya Yoshimura | HikariGraph, inc. | Technical Coordinator |
Akira Kamikura | Upright Inc. | System Engineer |
Yusei Yamanaka | Freelance | System Engineer |
Masanori Obayashi | Funaffect Inc. | Network Engineer |
Masato Matsubara | IPIX Inc. | Graphics Designer |
Hajime Kayama | Tisman Service Co., Ltd. | EVS Operator |
Masakazu Shibasaki | SKY Perfect Broadcasting Corporation | Technical Coordinator |
Ayumi Tsuchiya | SKY Perfect Broadcasting Corporation | Technical Coordinator |
Youichi Kitamura | SKY Perfect Broadcasting Corporation | Video Engineer |
Hiroshi Gunji | SKY Perfect Broadcasting Corporation | Video Engineer |
Nariaki Maeda | SKY Perfect Broadcasting Corporation | Video Engineer |
Katsutaka Hirako | SKY Perfect Broadcasting Corporation | Video Engineer |
Kazuaki Ota | International Creative Co., Ltd. | Vision Video Operator |
Gou Funada | International Creative Co., Ltd. | Vision Video Operator |
Hiroaki Muramatsu | International Creative Co., Ltd. | Vision Video Operator |
Toshiaki Shimizu | Chiyoda Video Co., Ltd. | Technical Producer |
Hiroki Abe | Chiyoda Video Co., Ltd. | Technical Director |
Kouhei Matsuura | Chiyoda Video Co., Ltd. | Video Engineer |
Youhei Endo | Chiyoda Video Co., Ltd. | Video Switcher Operator |
Hitoshi Hatori | Chiyoda Video Co., Ltd. | Audio Engineer |
Shunsuke Saiki | MATSUDA TRADING CO.,LTD | Comms Engineer |
Masato Hayano | CAMing Co., Ltd. | Comms Engineer |
Manabu Nakamura | Rikei Corporation | RF Engineer |
Jin Nakamura | IKAROS Co., Ltd. | Broadcast Director (LA) |
Akihiro Ibe | TRI Link Vision Ltd. Co. | Technical Director (LA) |
Isamu Tajiri | Tech-Knots Corporation | Technical Operator (LA) |
Atsushi Watanabe | NTV International Corporation | Technical Coordinator (LA) |
Hirotaka Totsu | AT Linkage Inc. | Project Manager (Paris) |
Mitsuyasu Fukumoto | FLOWER COMPANY INC. | Broadcast Director (Paris) |
Takumi Ikeda | Takumi Onkyo | Technical Director (Paris) |
Junya Jitsukawa | Global Photo Associates, Inc. | Technical Coordinator (Paris) |
Akihito Igarashi | T2Creative | Stage Manager(National Stadium) |
Yuki Okumura | T2Creative | Stage Assistant Manager(National Stadium) |
Kenji Takashima | BARREL Inc. | Stage Manager(Paris) |
Ryo Kubouchi | Q-nine Inc. | Stage Manager(LA) |
Hiromichi Udono | SP RING TOKYO | Production Manager |
Kenji SENOO | AROUND | Production Director |
Fumio Hagiwara | HIBINO | Visual System Engineer |
Koji Maehata | HIBINO | Visual System Engineer |
Hisaya Osakabe | Komaden | Visual System[Handy Vision] Engineer |
Koji Amemiya | Komaden | Visual System[Handy Vision] Engineer |
Yusuke Nakagawa | Komaden | Visual System[Handy Vision] Engineer |
Masashi Takemiya | Shimizu Octo, Inc. | Props Manager |
Shunji Yamanaka | LEADING EDGE DESIGN | Disign Engineer (Medal) |
Mitsuru Muramatsu | LEADING EDGE DESIGN | Disign Engineer (Medal) |
Kyoko Akane | LEADING EDGE DESIGN | Manager (Medal) |
Shinya Abe | Seibidou | Production Director(Medal) |
Tomoaki Kaneshige | Toppan Printing | Production Director(Medal strap/Number Cloth) |
Daisuke Yamamoto | Toppan Printing | Production Director(Medal strap/Number Cloth) |
Grace Kawahara | Mt.MELVIL | Producer (Paris Shoot) |
Miki Murata | Mt.MELVIL | Producer (Los Angeles Shoot) |
Sandrine Schumacher | Hexagon Films | Line Producer (Paris Shoot) |
Anthony Saoudi | Hexagon Films | Production Manager (Paris Shoot) |
Ayumi Kitahara | Freelance | Producer (Los Angeles Shoot) |
Hisao Uose | Vision Bridge, LLC. | Network Planner |
Shingo Obara | Japan Association of Athletics Federations | Adviser |
Eichi Yoshizawa | Japan Association of Athletics Federations | Adviser |
Tatsunosuke Uruchida | Japan Association of Athletics Federations | Adviser |
Yume Ishida | Japan Association of Athletics Federations | Adviser |
Takahiro Watanabe | Watataka Corporation | Adviser |
Toshihito Mitsui | Japan Para Athletics | Chairman |
Tatsuru Ibusuki | Japan Para Athletics | Adviser |
Koki Shimoinaba | Japan Para Athletics | Adviser |
Tetsuya Koyama | Japan Para Athletics | Adviser |
Yasuhiro Harada | Japan Para Athletics | Adviser |
Katsuo Asada | Japan Para Athletics | Adviser |
Daiki Takano | Japan Para Athletics | Adviser |
Shunsuke Nambu | Qoncept | Tracking System Engineer |
Kenichi Hayashi | Qoncept | Tracking System Director |
The Japan Sport Council's mission is to improve the world with the power of sports. And one of their representative projects is the new Japan National Stadium. It is a stadium that will host the Olympics and will be a place that the world is paying attention to. We thought about the positive impact that this brand can have on society. It is to send new sports standards to the world on the day when the new national stadium opens. We challenged an event that unites humanity with the power of sports.
The new national stadium will serve as the main stadium for the 2020 Tokyo Olympics/Paralympics. For its opening event, we came to the conclusion that it should have a powerful significance towards society. We wanted to hold a race that embodies the influence of sports, which is to unite humanity as one. By creating a new sporting competition that removes the invisible walls that existed in sports, we wanted to show the first step to a world in which people can live together regardless of race, gender, or disability. We thought that was the most meaningful message and experience for those who set foot on the new stadium for the first time.
ONE RACE The world’s first relay race that dissolves the barriers of the Olympics and Paralympics, gender, and distance. Athletes of different events make teams and compete against one another on the same field. The event was held as the opening race for the new national stadium, scheduled to serve as the main stadium of the 2020 Tokyo Olympics/Paralympics. Then, we built walls. Now, we break them.
On the day of the inauguration of the new national stadium, we presented a new experience realized by the power of sports to over 60,000 spectators and other Japanese audiences watching the event on television. This is a very memorable day for the first visitors to the new national stadium where the Tokyo Olympic and Paralympic Games will be held. We wanted to convey to them the message of significance to humanity through the power of sports along with this moving experience.
"ONE RACE": A new event that breaks barriers found in sports. Sports has always been divided. Abled to Disabled. Men to Women. ONE RACE is the first in history to break down these barriers, where athletes of different events form teams to compete against one another. We created a universal baton for all athletes to use. ONE RACE expands beyond borders, connecting stadiums of 3 different nations online. Top athletes from around the world gathered to support this concept. Athletes and para-athletes made teams and the very tops of the world confronted each other. Then, we built walls. Now, we break them.
The sight at the stadium on that day was one, never seen before. ・Media Exposure: Television: 42, Newspaper: 65, Internet: 1917 ・The stadium had 60,000 spectators. The race was broadcasted on national television with viewer ratings scoring over 10%. Then, we built walls. Now, we break them. We believe in a future, a world that celebrates this sport like all others.
The purpose of the brand is to make a positive impact on the world with the power of sports. The opening event of the new Japan National Stadium has decided to set a new standard for sports. Through the new sport we invented, we aimed to create a society regardless of gender, disability, or nationality. We decided to hold one that embodies the influence of sports in uniting humanity as one.