| Title | SCENES TO WATCH ON NATIONAL COMING OUT DAY |
| Brand | NETFLIX |
| Product / Service | NETFLIX |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| Production | J.C. SPARK Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Maiya Kinoshita | Dentsu | Copywriter |
| Shota Yabe | Dentsu | Art Director |
| Yuki Miyake | Dentsu | Art Director |
| Kyoko Kita | Dentsu | Copywriter |
| Marina Kobayashi | Dentsu | Copywriter |
| Yuki Abe | Dentsu | Copywriter |
| Ayaka Asami | Dentsu | Strategist |
| Yukari Akita | Dentsu | Media Planner |
| Keito Masuda | J.C.Spark | Designer |
Japan has a surprisingly low understanding toward the LGBTQ community. Homosexual acceptance is 25 out of 36 OECD countries. 69.5% of LGBTQ people think “Japanese society makes it difficult to come out.” Netflix values diversity both on and off screens. Its content helped open minds and impacted many people around the world. We wanted to use the power of stories to help create understanding and empower the LGBTQ community at the same time. In addition, as crucial pride events during May-June were minimized due to the pandemic, we wanted to create a new moment in the later half of the year. We took an existing commemorative day, National Coming Out Day, and opened it up to everyone in order to expand the social moment.