| Title | BRAUN X FORMOSA CHANG |
| Brand | HENG LEONG HANG CO. LTD |
| Product / Service | BRAUN SHAVER |
| Category | D01. Standard Sites |
| Entrant | UNI-SURF DIGITAL MARKETING Taipei City, TAIWAN |
| Idea Creation | UNI-SURF DIGITAL MARKETING Taipei City, TAIWAN |
| Media Placement | UNI-SURF DIGITAL MARKETING Taipei City, TAIWAN |
| PR | UNI-SURF DIGITAL MARKETING Taipei City, TAIWAN |
| Production | UNI-SURF DIGITAL MARKETING Taipei City, TAIWAN |
| Post Production | UNI-SURF DIGITAL MARKETING Taipei City, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Michael Dee | UnitedCommunicationGroup | Chief Creative Officer |
| Shihyen Lee | UnitedCommunicationGroup | Executive Creative Director |
| Josephine Lin | UnitedCommunicationGroup | Group Creative Director |
| Soonteck Lee | UnitedCommunicationGroup | Art Director |
| ChiaChi Lin | UnitedCommunicationGroup | Designer |
| ChiaHsuan Lin | UnitedCommunicationGroup | Copywriter |
| Elton Lin | UnitedCommunicationGroup | Vice President |
| Austin Lu | UnitedCommunicationGroup | Account Manager |
Yes
A well-known celebrity who has never shaved his beard for 60 years. He is Formosa Chang, the largest braised pork rice chain restaurant in Taiwan, has a high reputation among young people. It was on a stormy night when Formosa Chang’s beard on a billboard was shaved off, and then BRAUN announced its crossover campaign with Formosa Chang. This breakthrough attack caught young people’s attention. Also, the graffiti video caused a sensation on social media that successfully changed the traditional image of BRAUN. With the shaving filter, consumers can create their own beard styles, share their works on social media to activate Chatbot and get coupons. The campaign successfully turned the online popularity into offline traffic.