| Title | LIGHT SAVER |
| Brand | EMART |
| Product / Service | LIGHT SAVER |
| Category | D02. Ambient Outdoor |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production | ALLEYSQUARE Seoul, SOUTH KOREA |
| Post Production | GIANT STEP Seoul, SOUTH KOREA |
| Additional Company | SOMERZ SOUND Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jongmin Kim | Cheil Worldwide | Creative Director |
| Changkyu Oh | Cheil Worldwide | Copywriter |
| Jinwoo Ryu | Cheil Worldwide | Art Director |
| Dongeon Lee | Cheil Worldwide | Art Director |
| Joohong Min | Cheil Worldwide | Account Director |
| Jeaheon Song | Cheil Worldwide | Account Manager |
| Youngjin Heo | Cheil Worldwide | Account Executive |
| HYUNJUNG SHIN | MUDCAKE | Director |
| HEEWON SONG | MUDCAKE | Assistant of Director |
| JANGPIL CHOI | ALLEYSQUARE | EXECUTIVE PRODUCER |
| SANGHOON LEE | ALLEYSQUARE | Producer |
| DAEHYUN CHOI | GIANT STEP | EDITOR |
| YOUNGJIN JEON | SOMERZ SOUND | SOUND DESIGNER |
Korea is a country with the world's best online shopping and fast delivery systems. However, as grocery and household items need to be seen and checked in person before their purchase, customer resort to visiting the grocery store despite the reluctance. Due to its high-touch nature, recently, customers are increasingly using disinfectants before shopping, spraying and then wiping it off the cart handle.
The reason why LIGHT SAVER is an innovative novelty lies within its ground-breaking re-design of traditional shopping carts by revamping their handles, which carry the highest risk of virus transmission, into ones that eliminate viruses on spot. It is a new concept of outdoor media campaign that turns ordinary shopping carts into innovative solutions that no one noticed.