| Title | THE PRINCE |
| Brand | NEW ZEALAND AIDS FOUNDATION |
| Product / Service | CONDOM FITKIT |
| Category | A07. Not-for-profit / Charity / Government |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Kirsty Brewis | DDB Group New Zealand | Copywriter |
| Malcom Campbell | DDB Group New Zealand | Photographer |
| Werner Cloete | Freelance | Copywriter |
| Marcel de Recruiter | DDB Group New Zealand | Executive Producer |
| Mike Felix | DDB Group New Zealand | Creative Director |
| Lizzy Funaki | DDB Group New Zealand | Agency Producer |
| Anna Hall | DDB Group New Zealand | Senior Business Director |
| Ipshita Ipshita | DDB Group New Zealand | Agency Producer |
| Matthew Jones | DDB Group New Zealand | Illustrator |
| Haydn Kerr | DDB Group New Zealand | Creative Director |
| James Li | DDB Group New Zealand | Designer |
| Wihan Meerholz | DDB Group New Zealand | Creative Director |
| Wihan Meerholz | DDB Group New Zealand | Creative Director |
| Gordon Moir | DDB Group New Zealand | Retoucher |
| Mickey Power | New Zealand Aids Foundation | Account Executive |
| Paris Reardon | DDB Group New Zealand | Account Director |
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Gary Steele | DDB Group New Zealand | Executive Creative Director |
| Jason Vertongen | DDB Group New Zealand | Head of design |
| Victoria Walsh | New Zealand Aids Foundation | Account Director |
| Anthony Walton | New Zealand Aids Foundation | Marketing & Communications Lead |
| David Woon | DDB Group New Zealand | Designer |
Men know their shoe size. They know their jeans size. But they have no idea about their condom size. And unfortunately, a bad-fitting condom leads to bad sex. Which leads to condomless sex. Which can lead to HIV. So we need to help men find a condom that fits. But THE CONDOM FITKIT won’t just help you find your perfect condom, it could help you find your true self. We’ve created archetypes for each of the 8 condoms so you’ll learn if you’re The Amigo ,The Explorer, The Magician, The Artist, The Legend, The Prince, The Ringmaster, The Entertainer or The Ring Master. Each poster was crafted with multi disciplines, from 3D renders, hand painted, photography and even a traditional Maori tattoo artist. Each poster represented not just the size but a personality to communicate that whoever you are your penis is important and you should be proud of it.
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