| Title | IONIQ – IN CHARGE OF TURNING THE WORLD. |
| Brand | HYUNDAI |
| Product / Service | IONIQ LINE-UP |
| Category | E03. Special Build |
| Entrant | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
| Idea Creation | JUNG von MATT/NECKAR Stuttgart, GERMANY |
| Production | TLD PLANUNGSGRUPPE Esslingen am Neckar, GERMANY |
| Production 2 | MARKENFILM Berlin, GERMANY |
| Production 3 | VIRUS Hamburg, GERMANY |
| Additional Company | 2WEI MUSIC Hamburg, GERMANY |
| Name | Company | Position |
|---|---|---|
| Jongtaek Jung | Hyundai | Senior Manager (Brand) |
| Mike Jin | Hyundai | Senior Manager (Brand) |
| Micha Becker | TLD Planungsgruppe GmbH | Technical Project Manager |
| Timo von Langsdorff | TLD Planungsgruppe GmbH | Second Technical Project Manager |
| Will Roberts | TLD Planungsgruppe GmbH | Technical Onside Manager |
| Robert Maciejeweski | VIRUS | Director/DoP |
| Josephine Rügge | VIRUS | Producer |
| Yannis Panther | VIRUS | Editor |
| Simon Heeger | 2WEI Musik | Music |
| Nico Witwicki | Nico Witwicki | Photographer |
| Matthias Hess | Jung von Matt Neckar | Creative Director/Copy |
| Rico Noël | Jung von Matt Neckar | Creative Director/Art |
| Anna Rondolino | Jung von Matt Neckar | Creative Director/Art |
| Amalia Ambartsumyan | Jung von Matt Neckar | Art Director |
| Francesca Montrucchio | Jung von Matt Neckar | Art Director |
| Angélique Catuhe | Jung von Matt Neckar | Copywriter |
| Andrea Weisser | Jung von Matt Neckar | Copywriter |
| Felix Eichhorn | Jung von Matt Neckar | Agency Producer |
| Dominik Schmutzer | Jung von Matt Neckar | Senior Retouch Artist |
The UK first lockdown started in March 2020 and society started to reopen on August 1st.
The task: Successfully revealing the name of Hyundai’s new electronic brand “IONIQ” in the extraordinary times of the first lockdown. Ensuring maximum awareness for the brand before the line-up campaign. The idea: IONIQ is in charge of turning the world – we show that by letting it set the London Eye back in motion after 4 months of standing still. By transforming the London Eye into a huge “Q” – symbol for IONIQ. The solution: We made London’s most popular attraction Hyundai’s landmark for its electric vision with balloons that lit up as the London Eye started spinning again, forming a huge “Q”. Attracting people’s interest on-location, social media and to the press through a film, print ads and out-of-home. With millions of media impressions and above 14 million views on YouTube alone, IONIQ succeeded in creating the hype around its new solutions for better moving – and living.