Title | DONATION DOLLAR |
Brand | THE ROYAL AUSTRALIAN MINT |
Product / Service | DONATION DOLLAR |
Category | D02. Ambient Outdoor |
Entrant | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
Idea Creation | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
Media Placement | UM Canberra, AUSTRALIA |
PR | HERD MSL SYDNEY Sydney, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Mike Spirkovski | Saatchi & Saatchi | Chief Creative Officer |
Simon Bagnasco | Saatchi & Saatchi | Executive Creative Director |
Lee Sunter | Saatchi & Saatchi | Creative Director |
Adam Ferrie | Saatchi & Saatchi | Senior Creative/Copywriter |
Peter Cvetkovski | Saatchi & Saatchi | Senior Creative/Art Director |
Matt Alpass | Saatchi & Saatchi | Head of Design |
Alice De Saulles | Saatchi & Saatchi | Designer |
Juliet Symes | Saatchi & Saatchi | Finished Artist |
Lucy Trengove | Saatchi & Saatchi | Executive Producer |
Zena Bartlett | Saatchi & Saatchi | Producer |
Nick Baum | Saatchi & Saatchi | Senior Digital Producer |
Jarryd Hood | Saatchi & Saatchi | Digital Designer |
Fei Wang | Saatchi & Saatchi | Head of Content |
Heather McKean | Saatchi & Saatchi | Creative Content Producer |
Jack Gilbert | Saatchi & Saatchi | Strategist |
Leah Williams | Saatchi & Saatchi | Group Account Director |
James Cameron | Saatchi & Saatchi | Account Director |
Jobe MacShane | Saatchi & Saatchi | Account Executive |
Rebecca Robertson | Saatchi & Saatchi | New Business Director |
Alex Speakman | Saatchi & Saatchi | Executive Strategy Director |
Mark Cochrane | Saatchi & Saatchi | Managing Director |
Rob Tolan | Herd MSL | PR & Earned Media Lead |
Stephanie Banno | Herd MSL | PR Strategy & Account Director |
Skye Lambley | Herd MSL | Group Managing Director |
Mark Cartwright | The Royal Australian Mint | General Manager, Marketing, Sales & Innovation |
Frederica Heacock | The Royal Australian Mint | Project Manager |
Nicolle Keyes | The Royal Australian Mint | Marketing & Communications Manager |
The face of coin features the words: DONATION DOLLAR GIVE TO HELP OTHERS The obverse of coin features the words: 1 DOLLAR ELIZABETH II AUSTRALIA 2020
As an official circulating, legal tender currency, Donation Dollar is smaller than a 6 sheet poster (1200 x 1800mm).
With over 25 million coins minted (one for every Australian) and released into circulation, the Donation Dollar is in itself a piece of outdoor, resulting in over 25 million individual billboards in the hands of every Australian – inspiring the holder to donate it to a cause, a charity or those in need.
The face of coin features the words: DONATION DOLLAR GIVE TO HELP OTHERS The obverse of coin features the words: 1 DOLLAR ELIZABETH II AUSTRALIA 2020