DONATION DOLLAR

TitleDONATION DOLLAR
BrandTHE ROYAL AUSTRALIAN MINT
Product / ServiceDONATION DOLLAR
CategoryD02. Ambient Outdoor
EntrantSAATCHI & SAATCHI Melbourne, AUSTRALIA
Idea Creation SAATCHI & SAATCHI Melbourne, AUSTRALIA
Media Placement UM Canberra, AUSTRALIA
PR HERD MSL SYDNEY Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA

Credits

Name Company Position
Mike Spirkovski Saatchi & Saatchi Chief Creative Officer
Simon Bagnasco Saatchi & Saatchi Executive Creative Director
Lee Sunter Saatchi & Saatchi Creative Director
Adam Ferrie Saatchi & Saatchi Senior Creative/Copywriter
Peter Cvetkovski Saatchi & Saatchi Senior Creative/Art Director
Matt Alpass Saatchi & Saatchi Head of Design
Alice De Saulles Saatchi & Saatchi Designer
Juliet Symes Saatchi & Saatchi Finished Artist
Lucy Trengove Saatchi & Saatchi Executive Producer
Zena Bartlett Saatchi & Saatchi Producer
Nick Baum Saatchi & Saatchi Senior Digital Producer
Jarryd Hood Saatchi & Saatchi Digital Designer
Fei Wang Saatchi & Saatchi Head of Content
Heather McKean Saatchi & Saatchi Creative Content Producer
Jack Gilbert Saatchi & Saatchi Strategist
Leah Williams Saatchi & Saatchi Group Account Director
James Cameron Saatchi & Saatchi Account Director
Jobe MacShane Saatchi & Saatchi Account Executive
Rebecca Robertson Saatchi & Saatchi New Business Director
Alex Speakman Saatchi & Saatchi Executive Strategy Director
Mark Cochrane Saatchi & Saatchi Managing Director
Rob Tolan Herd MSL PR & Earned Media Lead
Stephanie Banno Herd MSL PR Strategy & Account Director
Skye Lambley Herd MSL Group Managing Director
Mark Cartwright The Royal Australian Mint General Manager, Marketing, Sales & Innovation
Frederica Heacock The Royal Australian Mint Project Manager
Nicolle Keyes The Royal Australian Mint Marketing & Communications Manager

Translation. Provide a full English translation of any text.

The face of coin features the words: DONATION DOLLAR GIVE TO HELP OTHERS The obverse of coin features the words: 1 DOLLAR ELIZABETH II AUSTRALIA 2020

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

As an official circulating, legal tender currency, Donation Dollar is smaller than a 6 sheet poster (1200 x 1800mm).

Cultural / Context information for the jury

With over 25 million coins minted (one for every Australian) and released into circulation, the Donation Dollar is in itself a piece of outdoor, resulting in over 25 million individual billboards in the hands of every Australian – inspiring the holder to donate it to a cause, a charity or those in need.

Please outline the innovative elements of the work

The face of coin features the words: DONATION DOLLAR GIVE TO HELP OTHERS The obverse of coin features the words: 1 DOLLAR ELIZABETH II AUSTRALIA 2020