| Title | SLOWAYS BILLBOARDS |
| Brand | NRMA |
| Product / Service | INSURANCE |
| Category | F05. Cultural Insight |
| Entrant | CHE PROXIMITY Melbourne, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Melbourne, AUSTRALIA |
| Media Placement | MINDSHARE Sydney, AUSTRALIA |
| PR | THINKERBELL NORTH Sydney, AUSTRALIA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Production 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Post Production | HECKLER Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Brent Smart | IAG | Chief Marketing Officer |
| Zara Curtis | IAG | Director of Content and Customer Engagement |
| Sally Kiernan | IAG | Director, Brand |
| Caroline Hugall | IAG | Group Brand Strategy Director |
| Luke Farrell | IAG | Director of Marketing Operations |
| Anna Bohler | IAG | Personalisation Lead |
| Anna Jackson | IAG | Brand Strategy Lead |
| Annabel Brusasco | IAG | Personalisation Marketing Specialist |
| Ant White | CHE Proximity | Chief Creative Officer |
| Holly Alexander | CHE Proximity | Director, Strategic Production |
| Gavin Chimes | CHE Proximity | Creative Director |
| Ashley Wilding | CHE Proximity | Creative Director |
| Daniel Davison | CHE Proximity | Creative Director |
| Fee Millist | CHE Proximity | Senior Copywriter |
| Rebecca Duggan | CHE Proximity | Senior Art Director |
| Darren Coles | CHE Proximity | Head of Design |
| Reece Lawson | CHE Proximity | Digital Design Lead |
| Phil Johnston | CHE Proximity | Brand Director |
| Cat Hooson | CHE Proximity | Head of CX |
| Cat Shaw-Halford | CHE Proximity | CX Planner |
| Anna Boucaut | CHE Proximity | Technology Project Manager |
| Chris Howatson | CHE Proximity | Group CEO |
| Shane Holmes | CHE Proximity | Group Account Director |
| Tyson Mahon | CHE Proximity | Senior Account Director |
| Charles Todhunter | CHE Proximity | Senior Account Manager |
| Dani Pearce | Revolver | Director |
| Michael Ritchie | Revolver | Executive Producer |
| Sarah Nichols | Rumble | Producer |
| Chris Searle | Title Artist Management | Photographer/Director |
| Maree Mitchell | Title Artist Management | Producer |
Caravans are mobile homes. They are popular methods of domestic travel in Australia, towed by an SUV or a similar sized vehicle. Due to the wide open spaces of Australia, caravans are the best form of ground travel that allows the traveller to continue their journey even if they find themselves in the bushlands. Sloways, like freeways, roadways and highways, is not only a campaign property but carries the ambition of being a long-standing road network developed specifically for caravanners.
The billboards created for Sloways function as a utility to support travelling caravanners, the directional boards redirect caravanners off the highway and onto Sloway routes through regional Australian towns. The smallest size of the boards is 6.28 x 3.3m, with the largest being 12.61 x 3.3m.