Title | BURGER KING JAPAN “TRUE KING LISTENS” |
Brand | BURGER KING JAPAN |
Product / Service | BURGER KING JAPAN |
Category | F03. Single-market Campaign |
Entrant | BURGER KING JAPAN Tokyo, JAPAN |
Idea Creation | DAIKO ADVERTISING INC. Nagoya, JAPAN |
Idea Creation 2 | DAIKO WEDO CREATIVE & DEVELOPMENT INC. Tokyo, JAPAN |
Idea Creation 3 | DE INC. Tokyo, JAPAN |
PR | ANTIL Tokyo, JAPAN |
Production | BOTH Tokyo, JAPAN |
Production 2 | G LTD. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hideki Takeuchi | DAIKO Advertising Inc. | Producer |
Hideya Iwata | DE inc. | Creative Director |
Hitomi Ikai | DAIKO WEDO creative & development inc. | Copywriter |
Jun Hirayama | DAIKO Advertising Inc. | Strategic Planner |
Yuki Hayakawa | DAIKO WEDO creative & development inc. | Promotion&PR Planner |
Daichi Akiyama | DAIKO WEDO creative & development inc. | MEDIA PLANNER |
Naoki Kuramochi | DAIKO Advertising Inc. | Strategic Planner |
Shu Sakuma | DAIKO Advertising Inc. | Account Manager |
Miharu Saito | DAIKO Advertising Inc. | Web Designer |
Hiroki Sasamoto | ANTIL inc. | PR Director |
Yusei Yoshida | ANTIL inc. | PR Manager |
Ayaka Kawaida | ANTIL inc. | PR Specialist |
Orie Nishida | ANTIL inc. | PR Specialist |
Shinya Ueda | both inc. | Print Producer |
Yoshihiro Esashika | both inc. | Designer |
Koji Hagita | both inc. | Designer |
Satoko Kasai | DAIKO Advertising Inc. | Account Executive |
Takeaki Honda | G ltd. | Event Director |
Takeshi Seki | G ltd. | Evant Manager |
Takuro Kashimoto | G ltd. | Event Manager |
Takayuki Morishima | G ltd. | Event Specialist |
In Japan, McDonald’s holds dominance for hamburgers. Burger King is still a little-known brand, with just 100 outlets vs. McDonald’s having about 3,000. Unlike McDonald’s, which executes a general image strategy and targets all Japanese nationals, we touted the approach that “Burger King is a brand that values you as a unique individual” to create a bond with youth. We thus ambitiously developed this as branding, rather than a simple new outlet announcement.
Our billboard is larger than a 6 sheet poster.