Please tell us about the cultural insight that inspired the work

As India entered lockdown, most households had to rely on delivery personnel for essential commodities. These personnel often forgot to wear a mask and risked spreading the virus. In a land, where superstition trumps science, we found the solution in a deep-rooted cultural tradition. The mask of Asura - the evil-eye demon, is found hanging outside almost every home. Believed to ward off evil, this cultural icon proved to be the perfect medium to enforce the habit of wearing a mask. By tying a face mask over the mask of the Asura, we sent across a strong message that the residents of that home would only allow those who wore face masks into their home. Its unmissable presence served as a constant reminder to anyone who came across it, to wear their face mask properly and thus, helped make interactions safer.