| Title | TINY PUB |
| Brand | EMERSON'S |
| Product / Service | EMERSON'S |
| Category | E05. Interactive & Immersive Experiences |
| Entrant | THE GLUE SOCIETY Sydney, AUSTRALIA |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | REVOLVER Sydney, AUSTRALIA |
| Post Production | THE GLUE SOCIETY STUDIOS Sydney, AUSTRALIA |
| Post Production 2 | OTIS STUDIOS Sydney, AUSTRALIA |
| Additional Company | THE GLUE SOCIETY Sydney, AUSTRALIA |
| Additional Company 2 | UNIQUE CREATIVE Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Dave Pearce | Emerson's | General Manager Craft |
| Alison Futcher | Emerson's | Brand Manager Craft Beer |
| Greg Menzies | Emerson’s | Sales and Marketing Manager – Emerson’s |
| Damon Stapleton | DDB NZ | Chief Creative Officer |
| Gary Steele | DDB NZ | Executive Creative Director |
| Rory McKechnie | DDB NZ | Creative Director |
| Zac Lancaster | DDB NZ | Art Director |
| Jennifer Travers | DDB NZ | Group Account Director |
| Michael Doolan | DDB NZ | Senior Account Manager |
| Lucinda Sherborne | DDB NZ | Planning Director |
| The Glue Society | Revolver | Director |
| Michael Ritchie | Revolver | Managing Director/Co-Owner |
| Pip Smart | Revolver | Executive Producer/ Partner |
| Jasmin Helliar | Revolver | Executive Producer |
| Isabella Vitelli | Revolver | Producer (Australia) |
| Kate Moses | Revolver | Producer (NZ) |
| Bruce Everard | Revolver | Production Designer |
| Rob Marsh | Revolver | DOP (Film) |
Emerson’s put a lot of effort into crafting our beer. And we feel the same way about drinking it. Taking time to appreciate it, without the unnecessary distractions most bars come with. To show the world the way we think our beer is best consumed, we created the Tiny Pub. Inside punters found a space that was painstakingly crafted with everything needed to enjoy the perfect beer, and nothing more. It could be booked in pairs for 27 minutes – just the right amount of time to enjoy a pint, and appreciate the tiny dart board, mini piano, and Tiny Pub Gazette newspaper. The pub was taken to 20 picturesque locations throughout NZ, far away from other pubs. By the conclusion of the campaign Emerson’s had its highest ever brand awareness, had turned a 12% sales decline in supermarkets into a 14% increase, and even sold out of product nationwide.