BALTER NEIGHBAR

TitleBALTER NEIGHBAR
BrandBALTER BREWING COMPANY
Product / ServiceBALTER BEER
CategoryF04. Social Behaviour
EntrantBALTER BREWING COMPANY Currumbin Waters, AUSTRALIA
Idea Creation DELOITTE DIGITAL Sydney, AUSTRALIA
Production DELOITTE DIGITAL Sydney, AUSTRALIA

Credits

Name Company Position
Adrian Mills Deloitte Digital Creative, Brand & Advertising Partner
Matt Lawson Deloitte Digital Chief Creative Officer & Partner
Charles Baylis Deloitte Digital Executive Creative Director
Rob Weir Deloitte Digital Head of Motion and Production
Stirling Howland Balter Brewing Company Brand Director & Co Founder
Ben Trueman Balter Brewing Company Marketing Co-ordinator

Please tell us about the social behaviour that inspired the work

One of the strictest lockdowns in the world meant that not only were bars closed, but even neighbours weren’t allowed to visit each other. So we created The Neighbar. An open source design that encouraged neighbourly drinkers to elegantly kick the legs off a table, screw them back on closer, and then drink, safely distanced, over the fence. It was simple design that literally raised the bar. With over 50 Neighbars constructed during lockdown, and Balter providing a slab for each one, Balter became the number one supplier to Neighbars in Australia. Well, the sole supplier...and inventor. Because everyone needs good Neighbars.

Links

Social Media URL   |   Social Media URL