| Title | DAS TALKOMOBILE |
| Brand | SUZUKI |
| Product / Service | SUZUKI BALENO |
| Category | E05. Interactive & Immersive Experiences |
| Entrant | SUZUKI Melbourne, AUSTRALIA |
| Idea Creation | DELOITTE DIGITAL Melbourne, AUSTRALIA |
| Media Placement | NOISY BEAST Melbourne, AUSTRALIA |
| Production | FINCH Melbourne, AUSTRALIA |
| Post Production | ATTICUS MEDIA Melbourne, AUSTRALIA |
| Post Production 2 | ARC EDIT Melbourne, AUSTRALIA |
| Post Production 3 | HUGO HORS Melbourne, AUSTRALIA |
| Post Production 4 | SQUEAK E. CLEAN STUDIOS MELBOURNE, AUSTRALIA |
| Post Production 5 | KILOGRAM Melbourne, AUSTRALIA |
| Additional Company | VISUAL IDENTITY Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Adrian Mills | Deloitte Digital | Creative, Brand & Advertising Partner |
| Matt Lawson | Deloitte Digital | Chief Creative Officer & Partner |
| Charles Baylis | Deloitte Digital | Executive Creative Director |
| Gustavo Vampre | Deloitte Digital | Creative Director |
| Kyle Lotherington | Deloitte Digital | Designer |
| Marlese Sloan | Deloitte Digital | Producer |
| Natalie Ng | Deloitte Digital | Account Manager |
| Daniel Loukidis | Deloitte Digital | Group Account Director |
| Michael Pachota | Suzuki Australia | General Manager |
| Daniel Mercuri | Suzuki Australia | National Marketing Manager |
| Robert Rosengarten | Suzuki Australia | Assistant Marketing Manager |
| Toby Pike | FINCH | Director |
| Dan Freene | FINCH | Director Of Photography |
| Corey Esse | FINCH | Managing Director |
| AnnaTara Clark-Sneddon | FINCH | Producer |
| James Ashbolt | Arc Edit | Offline Editor |
| Freya Maddock | Arc Edit | Senior Producer |
| Drew Downes | Atticus Media | VFX and Online |
| Alina Bermingham | Atticus Media | Colourist and Online |
| Hugo Hors | Hugo Hors | Motion Graphics Post Production |
| Paul Le Couteur | Squeak E. Clean | Sound Designer |
| Ryan Dickinson | Squeak E. Clean | Sound Designer |
| Alice Vanderwey | Squeak E. Clean | Sound Producer |
| Charlie White | Squeak E. Clean | Original Music Composition |
| Karla Henwood | Squeak E. Clean | Executive Creative Director |
| Nick Reive | Kilogram | Director |
| Kieren Redpath | VI | Director |
| Kyle Redpath | VI | Managing Director |
| Ben Lynch | Noisy Beast | Group Media Director |
| Ashleigh Budgen | Noisy Beast | Media Account Director |
| James Franklin | Noisy Beast | Campaign Manager |
Suzuki in Australia is dedicated to a very simple purpose: to have fun. In this campaign, we’ve used a creative idea to take the most boring car in the range, and give it a personality to delivery on that brand purpose. This campaign is both a multi-channel direct response sales activation, and a direct to consumer outdoor experience.
Using advanced birthday card technology, the Baleno was finally able to bridge the divide between man and machine, and speak, hilariously, ridiculously and incessantly. Practically, we took light sensor talking birthday card systems, put them in tiny little boxes, and created audio content for each of four places in the car: the glove box, visor, centre console and boot.