Title | WALL OF FLAMES |
Brand | NSW RURAL FIRE SERVICE |
Product / Service | NSW RURAL FIRE SERVICE |
Category | C01. Animated Digital Screens |
Entrant | WUNDERMAN THOMPSON Sydney, AUSTRALIA |
Idea Creation | WUNDERMAN THOMPSON Sydney, AUSTRALIA |
Media Placement | SILVERCAST MEDIA New York, USA |
Production | WUNDERMAN THOMPSON Sydney, AUSTRALIA |
Post Production | WUNDERMAN THOMPSON Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Simon Langley | Wunderman Thompson | Chief Creative Officer |
Sinead Roarty | Wunderman Thompson | Creative Director |
Jack Elliott | Wunderman Thompson | Associate Creative Director |
Lochie Newham | Wunderman Thompson | Associate Creative Director |
Angela Morris | Wunderman Thompson | National Chief Strategy Officer |
Ana Lynch | Wunderman Thompson | Partner |
Rebekah O’Grady | Wunderman Thompson | Engagement Manager |
Chloe Marshall | Wunderman Thompson | Producer |
Kel Gronow | Wunderman Thompson | Senior VFX Artist |
In summer 2019/2020, the world watched as Australia faced its worst bushfires in living memory. These fires burned over 24 million hectares, and firefighters fought flames as high as 70 metres.
The goal of this billboard’s vfx was to put people in the shoes of a firefighter battling a bushfire front. To do that, we used 3D Particle Animation to simulate a life-size burning forest, demonstrating both the speed and height that actual bushfire flames can reach. In a bid to stand out from Times Square’s usual bright lights, the animation began with an entirely black screen featuring one small super that read: “Imagine fighting a bushfire higher than this billboard”, before it was engulfed by flames ravaging through a forest.