| Title | PORSCHE TAYCAN HOLOGRAM |
| Brand | PORSCHE KOREA |
| Product / Service | PORSCHE TAYCAN |
| Category | E06. Transit |
| Entrant | J4D Seoul, SOUTH KOREA |
| Idea Creation | J4D Seoul, SOUTH KOREA |
| Idea Creation 2 | TWC Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jungin Choi | J4D | Executive Creative Director |
| Donghyuk Kim | J4D | Associate Creative Director |
| Hyunseung Yoo | J4D | Art Director |
| Junkyeong Baek | J4D | Account Executive |
| Juhui Bang | J4D | Junior Art Director |
| Jihyun Park | J4D | Account Planner |
| Chang Yeol Song | TWC | Chief Marketing Director |
| Ki Woong Nam | TWC | Marketing Manager |
| Eui Jeong Sohn | TWC | Marketing Manager |
Seoul, the capital city of Korea, is one of the major global cities where the past and present coexist with over 600 years of history.
We applied innovative technology to create galloping horses in hologram which represented Taycan. This new media campaign targeted the whole city of Seoul, a city with 10 million people, breaking away from the usual Out-of-home Advertising.
Social Media URL | Social Media URL | Video URL