| Title | PORSCHE TAYCAN HOLOGRAM |
| Brand | PORSCHE KOREA |
| Product / Service | PORSCHE TAYCAN |
| Category | D03. Technology |
| Entrant | J4D Seoul, SOUTH KOREA |
| Idea Creation | J4D Seoul, SOUTH KOREA |
| Idea Creation 2 | TWC Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jungin Choi | J4D | Executive Creative Director |
| Donghyuk Kim | J4D | Associate Creative Director |
| Hyunseung Yoo | J4D | Art Director |
| Junkyeong Baek | J4D | Account Executive |
| Juhui Bang | J4D | Junior Art Director |
| Jihyun Park | J4D | Account Planner |
| Chang Yeol Song | TWC | Chief Marketing Director |
| Ki Woong Nam | TWC | Marketing Manager |
| Eui Jeong Sohn | TWC | Marketing Manager |
Seoul, the capital city of Korea, is one of the major global cities where the past and present coexist with over 600 years of history.
A compelling moment that effectively expresses the brand spirit and heralds a new era of "electric sports car” was created. We not only expressed the "soul of the spirited young horse” - the original meaning of Taycan in Turkish - 761 running electric horses represented the maximum power that can be generated by the Porsche Taycan Turbo S. A holographic projection system mounted on a truck brought a herd of running electric horses in Seoul. Also, a fixed hologram artwork was installed in Dongdaemun Design Plaza to further build excitement prior to the launch. The route of the holographic projection truck was publicized in advance so that people could post pictures on Instagram with the hashtag #TaycanHologram.
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