| Title | MCDONALD'S REFLECTIONS |
| Brand | MCDONALD'S NEW ZEALAND |
| Product / Service | FOOD |
| Category | C02. Interactive / Dynamic Digital Screens |
| Entrant | MCDONALD'S NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation 2 | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Media Placement | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| PR | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Production | TOAKI OKANO PHOTOGRAPHY LTD Auckland, NEW ZEALAND |
| Production 2 | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Post Production | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB New Zealand | Chief Creative Officer |
This campaign call "Open late" for McDonalds New Zealand, The photoshoot brief was all shot in camera, crafted lighting and chose to shoot one rain night selected locations in downtown Auckland. Now days too easy to think "do with in photoshop" or rendering or simply heavily retouched images. We didn't want that way, but make happen in all in camera which I believe that massage will more true to audience.
This campaign call "Open late" for McDonalds New Zealand, The photoshoot brief was all shot in camera, crafted lighting and chose to shoot one rain night selected locations in downtown Auckland. Now days too easy to think "do with in photoshop" or rendering or simply heavily retouched images. We didn't want that way, but make happen in all in camera which I believe that massage will more true to audience.