| Title | HYUNDAI'S WEARABLE ROBOTICS OOH |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | H-MEX |
| Category | C01. Animated Digital Screens |
| Entrant | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
| Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Daeyoung Eum | Innocean Worldwide | Creative Director |
| Daehyun Kim | Innocean Worldwide | Art Director |
| Jisoo Kim | Innocean Worldwide | Art Director |
| Jisoo Kim | Innocean Worldwide | Art Director |
| Kiyoung Kim | Innocean Worldwide | Executive Creative Director |
| Daeun Lee | INNOCEAN | Copywriter |
| Monnhwi Lee | INNOCEAN WORLDWIDE | Copywriter |
| Hyunchul Lim | Innocean Worldwide | Creative Director |
| GYE EUN CHANG | Innocean Worldwide | Account Executive |
| BO KYUNG KIM | Innocean Worldwide | Account Executive |
| QUAN ZENG | Innocean Worldwide | Account Executive |
| WOO SEOK CHOI | Innocean Worldwide | Account Executive |
| Hyunsuk Lee | Hyundai | Project Manager |
| Saemi Shin | Hyundai | Project Manager |
Hyundai Presents. Imagine everyone is free to move. Make it possible for all. With Hyundai’s wearable robotics H-MEX. Because of you. (Beyond driving, it’s a mobility to better all. Because of you.)
larger than a 6 sheet poster
Cultural references to London were inserted into the video to reflect the local context of Piccadilly Lights. A simple pictogram animation was used to draw attention to the message and to match the form of the media, in which multiple videos are played together at the same time. The pictogram of the person with disabilities, which has symbolized limited mobility for many years, was used in an animation, portraying the figure taking “second steps” toward freedom and dreams of the future, through new mobility technology.