Cultural / Context information for the jury

With 2020 budget cuts, the advertising scene was getting quiet. But Subway still needed a solution to sell their newest sandwich - the Meat Stack. With little money and only mountains of meat, expensive billboards were clearly out of the question. To turn our concept of "Less Marketing, More Meat" into a viral opportunity, we met with Subway halfway - literally by buying half a bus stop ad. Using meta-, meaty copy and cheap ClipArt visuals, we created the first-ever half bus stop ad championing the Meat Stack. This unparalleled ad was released in the heartlands of Singapore and in the city for every passerby to see. The public snapped selfies with it and shared them on their socials, talked about it on Reddit threads, other brands even hijacked the empty half, and then the Incumbent Agency shared it! Making it the most viral bus stop ad of 2020.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Yes, we created bus stop ads that are exactly 6-sheets, though Subway could only afford half a bus stop ad, so half of it we left empty. Sorry about that.