| Title | ART FESTIVAL L(A)UNCH BOX |
| Brand | AGRICULTURE DEPARTMENT, NEW TAIPEI CITY GOVERNMENT AND JUMING MUSEUM |
| Product / Service | JINSHAN LIGHT FESTIVAL |
| Category | E02. Promotional Items & Printed Media |
| Entrant | DENTSU ONE Taipei City, TAIWAN |
| Idea Creation | DENTSU ONE Taipei City, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Judy Tao | Dentsu One Taipei | Managing Director & Chief Creative Officer |
| Hayley Wen | Dentsu One Taipei | Executive Creative Director |
| Ben Chung | Dentsu One Taipei | Creative Director |
| Sammy Hsu | Dentsu One Taipei | Senior Copywriter |
| Charlene Hou | Dentsu One Taipei | Business Director |
| Inga Hung | Dentsu One Taipei | Senior Account Director |
| Sandra Wei | Dentsu One Taipei | Account Supervisor |
| Jess Lin | Freelancer | Art Director |
| Fang ling Li | Freelancer | Copywriter |
Taiwanese people are very busy. When buying lunch, easy-to-eat and easy-to-buy become their main considerations. Therefore, "meal box" is a very popular choice. In addition, there are “meal box vending machines” in most office buildings in Taiwan, making it convenient for people to buy lunch. Thus, there will always be a lot of people lining up in front of the vending machines at lunchtime.
We made the meal box and the vending machine an unprecedented way of promotion! “Art Festival L(a)unch Box” looks just the same as normal meal box, being offered via the vending machine in business building. While office workers are thinking that they have bought a new-flavored meal box, they’ll then find out that it’s actually a promotional material for the art festival!