IMARS CINEMA

TitleIMARS CINEMA
BrandTENCENT
Product / ServiceTENCENT YOUTH SCIENCE FESTIVAL
CategoryE03. Special Build
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Media Placement TENCENT Shenzhen, CHINA
PR TENCENT Shenzhen, CHINA
Production LINK FILMS Shanghai, CHINA
Post Production LINK FILMS Shanghai, CHINA

Credits

Name Company Position
Vincent Li Tencent General Manager
Akae Wang Tencent Executive Creative Director
Zita Zou Tencent Copywriter
Ivy Huang Tencent Art Director
Dong Xie Tencent Art Director
Sonja Xu Tencent Art Director
Ahjan Huang Tencent Agency Producer
Scott Xie LINKFILMS Director
Joan Wang LINKFILMS Executive Producer
Sky Zhang LINKFILMS Producer
Mogo Wu LINKFILMS Assistant Director
Kimi Huang LINKFILMS Assistant Producer
Ximen Lu LINKFILMS Director Of Photographer
Zhenghan Cai LINKFILMS Art Director
Derek Song Tencent Brand Director
Justin Lu Tencent Project Manager
Ninaw Lin Tencent Project Manager
Scott Xie LINKFILMS Director
Mogo Wu LINKFILMS Production Designer
Zhenghan Cai LINKFILMS Art Director

Cultural / Context information for the jury

Together with “Science” Magazine, Tencent has released a series of popular science video to encourage interactive learning through campus cinema. In order to cover remote regions in China where facility is not available, Tencent has traveled to the rural Northwestern part of China along with the “Science Caravan” and visited one school every week to play the video in our IMARS Cinema. The IMARS Cinema is an outdoor immersive experience, where we encourage the students to explore, ask questions about space, and find out the answers on Tencent’s popular science platform.

Write a short summary of the ambient work.

This story discusses if there is water on Mars. In order to invite students from the rural Northwestern part of China to join us, we have constructed a cinema on wheels, and visited 10 middle and elementary schools within 2 months. The cinema resembles the look of a space capsule creating an immersive rocket launching experience for the students. The video is projected on the glass window so the students can enjoy learning through the beauty of technology.

Links

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