Title | FRIES |
Brand | MCDONALD'S NEW ZEALAND |
Product / Service | BIG MAC, CHEESE BURGER & FRIES |
Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
3 of 3 Campaign | |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production | COLLECTIVE FORCE Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Gary Steele | DDB Group New Zealand | Executive Creative Director |
Ben Pegler | DDB Group New Zealand | Creative Director |
Rory McKechnie | DDB Group New Zealand | Creative Director |
Zac Lancaster | DDB Group New Zealand | Art Director |
Karla Fisher | DDB Group New Zealand | Lead Business Partner |
Mitch Young | DDB Group New Zealand | Senior Business Director |
Shelley Cousins | DDB Group New Zealand | Print Producer |
Gordon Moir | DDB Group New Zealand | Retoucher |
Toaki Okano | The Collective Force | Photographer |
Jason Jones | The Collective Force | Photographer’s Agent |
Suren Unka | The Collective Force | Lighting Designer |
Catherine Ellis | The Collective Force | Lighting Designer Assistant |
Ant Low | The Collective Force | Digital Assistant |
oOH! Media oOH! Media | oOH! Media | Media Partner |
Jennifer Hilliar | OMD New Zealand | Business Director |
Megan Murphy | OMD New Zealand | Business Manager |
Juliet Ede | OMD New Zealand | Media Assitant |
Jo Mitchell | McDonald's | Director of Marketing |
Deb Fell | McDonald's | Head of Marketing |
Stefanie Phillips | McDonald's | Brand Manager |
It’s dark and you’re out on the town. You probably don’t need much encouragement to scoff down a burger and fries. An outdoor campaign using reflections of night lights on city streets provided just enough suggestion to point people in the direction of what they really needed. Launched to coincide with the end of year party season, Reflections was shot in camera to mimic the Big Mac, Cheeseburger, and fries, and runs during evenings throughout inner city locations.
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