Title | SCENERY'S BANKNOTE TOUR OF CHINA |
Brand | FENGON |
Product / Service | FENGON SUV IX7 |
Category | F01. Local Brand |
Entrant | Z+ Guangzhou, CHINA |
Idea Creation | Z+ Guangzhou, CHINA |
Production | Z+ Guangzhou, CHINA |
Name | Company | Position |
---|---|---|
Daming Zheng | Z plus | Chief Creative Officer |
Yong Li | Z plus | Content Director |
Junwei Ma | Z plus | Creative Director |
Fanyu Wang | Z plus | Copywriting director |
Qiangyong Tang | Z plus | Art Director |
The product Fengon ix7 chose to release in a single region market, China. This is due to the target and strategy of the campaign. The brand itself is a Chinese local brand and try to develop the Chinese market before other regions. The idea and strategy are designed according to China's national condition for a better emotional connection with the consumers.