| Title | SCENERY'S BANKNOTE TOUR OF CHINA |
| Brand | FENGON |
| Product / Service | FENGON SUV IX7 |
| Category | F01. Local Brand |
| Entrant | Z+ Guangzhou, CHINA |
| Idea Creation | Z+ Guangzhou, CHINA |
| Production | Z+ Guangzhou, CHINA |
| Name | Company | Position |
|---|---|---|
| Daming Zheng | Z plus | Chief Creative Officer |
| Yong Li | Z plus | Content Director |
| Junwei Ma | Z plus | Creative Director |
| Fanyu Wang | Z plus | Copywriting director |
| Qiangyong Tang | Z plus | Art Director |
The product Fengon ix7 chose to release in a single region market, China. This is due to the target and strategy of the campaign. The brand itself is a Chinese local brand and try to develop the Chinese market before other regions. The idea and strategy are designed according to China's national condition for a better emotional connection with the consumers.