Title | SWEDCHAM |
Brand | SWEDCHAM |
Product / Service | SWEDCHAM |
Category | A07. Not-for-profit / Charity / Government |
Entrant | SWEDISH CHAMBER OF COMMERCE SINGAPORE, SINGAPORE |
Idea Creation | FORSMAN & BODENFORS Singapore, SINGAPORE |
Media Placement | FORSMAN & BODENFORS Singapore, SINGAPORE |
PR | FORSMAN & BODENFORS Singapore, SINGAPORE |
Production | FORSMAN & BODENFORS Singapore, SINGAPORE |
Post Production | FORSMAN & BODENFORS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Lisa Ferraton | Swedish Chamber of Commerce Singapore | General Manager |
Anna Landgren | Swedish Chamber of Commerce Singapore | Marketing Manager |
Firrdaus Yusoff | Forsman & Bodenfors Singapore | Creative |
Lena Paik | Forsman & Bodenfors Singapore | Creative |
Jason Feng | Forsman & Bodenfors Singapore | Designer |
Ali Loveday-Herzinger | Forsman & Bodenfors Singapore | Executive Producer |
Susanna Fagring | Forsman & Bodenfors Singapore | CEO |
My Troedsson | Forsman & Bodenfors Singapore | Client Director |
Adrian Ortiz | Forsman & Bodenfors Singapore | Campaign Manager |
Sanna Britsman | Forsman & Bodenfors Singapore | Engagement Lead |
Carolina Rodriguez | Forsman & Bodenfors Singapore | Innovations Officer |
Bjarne Darwall | Forsman & Bodenfors | PR Strategist |
Nicky Loh | Amanacliq | Photographer |
Swedish Chamber of Commerce Singapore (SwedCham) represents Swedish companies in Singapore, and facilitates collaboration between Swedish and Singaporean companies. Covid-19 brought about challenges no business had faced before. SwedCham wanted to create an initiative that would bring together and help businesses -- big, small, from different industries, Swedish and Singaporean -- so that they all come out of this pandemic stronger than before. The SESG Initiative created nationwide visibility for 12 local micro-businesses ranging from a chicken rice stall, neighbourhood tailor, heartlands fruit stall, hardware store, etc. For 8 weeks, these micro-businesses were seen on their very own billboards, and double decker bus wraps. This was made possible through 12 business development partnerships, where Swedish multinationals funded the campaign production for their local friends. The campaign generated unprecedented visibility for the local businesses, but more importantly showed the entire business community that we can weather any storm when we collaborate.
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The visuals were executed in various sizes. Big bus stop billboards: 2350 x 1525 mm Small bus stop billboards: 900 x 900 mm Taxi shelter billboards: 1200 x 600 mm Other roadside billboards: 1160 x 1710 mm Double decker bus wraps: 12000 x 8000 mm