SWEDCHAM

TitleSWEDCHAM
BrandSWEDCHAM
Product / ServiceSWEDCHAM
CategoryA07. Not-for-profit / Charity / Government
EntrantSWEDISH CHAMBER OF COMMERCE SINGAPORE, SINGAPORE
Idea Creation FORSMAN & BODENFORS Singapore, SINGAPORE
Media Placement FORSMAN & BODENFORS Singapore, SINGAPORE
PR FORSMAN & BODENFORS Singapore, SINGAPORE
Production FORSMAN & BODENFORS Singapore, SINGAPORE
Post Production FORSMAN & BODENFORS Singapore, SINGAPORE

Credits

Name Company Position
Lisa Ferraton Swedish Chamber of Commerce Singapore General Manager
Anna Landgren Swedish Chamber of Commerce Singapore Marketing Manager
Firrdaus Yusoff Forsman & Bodenfors Singapore Creative
Lena Paik Forsman & Bodenfors Singapore Creative
Jason Feng Forsman & Bodenfors Singapore Designer
Ali Loveday-Herzinger Forsman & Bodenfors Singapore Executive Producer
Susanna Fagring Forsman & Bodenfors Singapore CEO
My Troedsson Forsman & Bodenfors Singapore Client Director
Adrian Ortiz Forsman & Bodenfors Singapore Campaign Manager
Sanna Britsman Forsman & Bodenfors Singapore Engagement Lead
Carolina Rodriguez Forsman & Bodenfors Singapore Innovations Officer
Bjarne Darwall Forsman & Bodenfors PR Strategist
Nicky Loh Amanacliq Photographer

Cultural / Context information for the jury

Swedish Chamber of Commerce Singapore (SwedCham) represents Swedish companies in Singapore, and facilitates collaboration between Swedish and Singaporean companies. Covid-19 brought about challenges no business had faced before. SwedCham wanted to create an initiative that would bring together and help businesses -- big, small, from different industries, Swedish and Singaporean -- so that they all come out of this pandemic stronger than before. The SESG Initiative created nationwide visibility for 12 local micro-businesses ranging from a chicken rice stall, neighbourhood tailor, heartlands fruit stall, hardware store, etc. For 8 weeks, these micro-businesses were seen on their very own billboards, and double decker bus wraps. This was made possible through 12 business development partnerships, where Swedish multinationals funded the campaign production for their local friends. The campaign generated unprecedented visibility for the local businesses, but more importantly showed the entire business community that we can weather any storm when we collaborate.

Translation. Provide a full English translation of any text.

n/a

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

The visuals were executed in various sizes. Big bus stop billboards: 2350 x 1525 mm Small bus stop billboards: 900 x 900 mm Taxi shelter billboards: 1200 x 600 mm Other roadside billboards: 1160 x 1710 mm Double decker bus wraps: 12000 x 8000 mm