| Title | MOTOBIN MOVEMENT |
| Brand | UNICEF VIETNAM + BEP VO, TRON, BELGO, RMIT |
| Product / Service | ENVIRONMENTAL CARE |
| Category | E06. Transit |
| Entrant | HAPPINESS SAIGON / AN FCB ALLIANCE Ho Chi Minh City, VIETNAM |
| Idea Creation | HAPPINESS SAIGON / AN FCB ALLIANCE Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Alan Cerutti | HAPPINESS SAIGON | Creative Consultancy Agency | Co-founder-CEO / Strategy Director |
| Geoffrey Hantson | HAPPINESS SAIGON | Creative Consultancy Agency | Chief Creative Officer |
| Gregory Titeca | HAPPINESS SAIGON | Creative Consultancy Agency | Executive Creative Director |
| Neena Felizzi Gatdula | HAPPINESS SAIGON | Creative Consultancy Agency | Senior Creative |
| Nicholas Stillitano | HAPPINESS SAIGON | Creative Consultancy Agency | Concept Provider |
| Marcos Boric | HAPPINESS SAIGON | Creative Consultancy Agency | Senior Art director |
| Trung Thai | HAPPINESS SAIGON | Creative Consultancy Agency | Motion Designer |
| Nghia Tran | HAPPINESS SAIGON | Creative Consultancy Agency | Copywriter |
| Loan Anh Huynh | HAPPINESS SAIGON | Creative Consultancy Agency | Copywriter |
| Kim Truong | HAPPINESS SAIGON | Creative Consultancy Agency | Copywriter |
| Mai Linh | HAPPINESS SAIGON | Creative Consultancy Agency | Strategic Planner |
| Trinh Nguyen | HAPPINESS SAIGON | Creative Consultancy Agency | Account Executive |
| Mai Nguyen | HAPPINESS SAIGON | Creative Consultancy Agency | Associate Account Director |
| Truc Mai | HAPPINESS SAIGON | Creative Consultancy Agency | Intern |
| Dai Nguyen | HAPPINESS SAIGON | Creative Consultancy Agency | Intern |
| Mia Thanh | HAPPINESS SAIGON | Creative Consultancy Agency | Intern |
| Quang Tran | HAPPINESS SAIGON | Creative Consultancy Agency | Intern |
Saigon has more motorbikes per capita than almost anywhere else in the world. Used by everyone, every day, for everything. This campaign was built off a unique behavior that you really can’t find in many places besides Vietnam. While there is a lack of trash bins, there’s an average of 1 motorbike every 3 meters in Saigon. If 1% of all riders take part, that’s 1 for every block. Making for a big impact from a very local insight on a very local behavior.
UNICEF together with its corporate partners provided a way to turn every motorbike into a mobile billboard (and bin!) for our campaign for a cleaner Vietnam, with an insert that fits perfectly into the existing baskets of motorbikes, instantly recognizable, with a clear brand, and call to action.
Video URL | Supporting Webpage