Title | COMMAS - ART |
Brand | LOTTO NEW ZEALAND |
Product / Service | LOTTO POWERBALL |
Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Gary Steele | DDB Group New Zealand | Executive Creative Director |
Brett Colliver | DDB Group New Zealand | Creative Director |
Mike Felix | DDB Group New Zealand | Creative Director |
Kate Lines | DDB Group New Zealand | Lead Business Partner |
Haylee Killip | DDB Group New Zealand | Business Director |
Sam French | DDB Group New Zealand | Senior Business Manager |
Toni Guy | DDB Group New Zealand | Senior Business Manager |
Gordon Moir | DDB Group New Zealand | Retoucher |
Jeane Lundberg | DDB Group New Zealand | Agency Producer |
Annemarie Browne | Lotto New Zealand | CMO |
Leah Neilson | Lotto New Zealand | Head of Marketing |
Genna Duff | Lotto New Zealand | Senior Marketing Communications Manager |
New Zealand Lotteries’ long running campaign is called ‘Imagine’ Lotto ads normally just show big jackpot numbers. But do those big numbers really help you imagine? So this outdoor campaign translated the jackpot numbers into the things you could unlock with a win.
Larger.