Title | UNEXPLORED RADIO STUDIO |
Brand | JAGUER LAND ROVER JAPAN LTD |
Product / Service | RANGE ROVER |
Category | E06. Transit |
Entrant | FACT Tokyo, JAPAN |
Idea Creation | FACT Tokyo, JAPAN |
Media Placement | DENTSU X Tokyo, JAPAN |
Production | AOI PRO. INC. Tokyo, JAPAN |
Post Production | AOI PRO. INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
MASATO MITSUDERA | FACT | Executive Creative Director |
YASUO MATSUBARA | FACT | Creative Director |
YOSHITORA SAEKI | FACT | Business Director |
HISAYA KATO | AOI pro. | Executive Producer |
KEI OTA | AOI pro. | Producer |
TOMOHIRO IKETAKA | AOI pro. | Production Manager |
KAZUHIKO HIRAMAKI | GEEK PICTURES | Film Director |
JIN ITO | connection | Cinematographer |
KEIZO NAGAO | AND FILM STUDIO | Gaffer |
YUZURU KITAOKA | AND FILM STUDIO | Camera Car |
HIROKI KANEKO | FRE-X | Art Designer |
JUN ICHIYAMA | BIRDIE | Location Coordinator |
YASUNORI HOSHIMOTO | Freelance | Mixer |
MASAYOSHI OKA | Freelance | Recording section |
Naotaka Takahashi | L'espace Vision | Grading |
Isao Watanabe | DENTSU X | Media Planning Director |
KANAE WAKIMURA | DENTSU X | Media Planner |
TAKURO MURAKAWA | J-WAVE | Account Manager |
YUTA KOMATSU | J-WAVE | Contents Manager |
KIMIYASU SATO | Freelance | Sound Designer |
ASUYA HAMADA | AOI pro. | Film Director |
RANGE ROVER is the one and only luxury SUV. As Range Rover with its long-standing legacy celebrates its 50th anniversary, we decided to take on an unprecedented challenge to further foster a strong admiration and create an event that was newsworthy.
The appeal of the Range Rover is its powerful driving ability to overcome any rough roads as well as its comfortable and luxurious space and design. Simultaneously with these two unique aspects measures were considered that would embody and captivate the target. Reach a dangerous unexplored land on a rough road that no one has ever entered with a Range Rover. Against the backdrop of the magnificent sounds of nature, open a radio studio from the side of a fumarole that blows out from the crater of a hot spring area and broadcast live nationwide sounds that no one has ever heard before. For people all over Japan who are refraining from going out due to the Covid-19 global pandemic, a special 3-hour radio broadcast delivered the luxurious sounds of nature and provided people with a relaxing time to unleash their hearts.