SAFE BEHIND DOOR

TitleSAFE BEHIND DOOR
BrandLBH APIK JAKARTA
Product / ServiceLEGAL AID
CategoryB07. Not-for-profit / Charity / Government
EntrantIRIS WORLDWIDE INDONESIA Jakarta, INDONESIA
Idea Creation IRIS WORLDWIDE INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
Purwono Purwono Iris Worldwide Jakarta Agency Producer

Cultural / Context information for the jury

Campaign Background: We are now living in the new normal era, where virus limit our life and movements. To stay at home meaning keep you safe and sound and help others saving life. When we think home is our safest haven right now, for some women is a disaster. In Indonesia 2020 data show’s women abuse report significantly increasing during this stay at home time. In time like this, we need to show people the real problem behind every closed door, by creating a social campaign. LBH APIK INDONESIA, a partner for domestic violence victim seeking for help and support, have to do something to make people aware of this problem.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller than a 6 sheet poster (1200 x 1800mm)