Title | A FUTURE WITHOUT CHANGE |
Brand | MONASH UNIVERSITY |
Product / Service | STUDENT RECRUITMENT |
Category | D02. Ambient Outdoor |
Entrant | VMLY&R MELBOURNE, AUSTRALIA |
Idea Creation | VMLY&R MELBOURNE, AUSTRALIA |
Production | VMLY&R MELBOURNE, AUSTRALIA |
Additional Company | GRAFFITI Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Paul Nagy | VMLY&R Melbourne | Chief Creative Officer |
Jake Barrow | VMLY&R Melbourne | Executive Creative Director |
Kieran Moroney | VMLY&R Melbourne | Associate Creative Director |
Shane Geffen | VMLY&R Melbourne | Associate Creative Director |
Jack Harrison | VMLY&R Melbourne | Copywriter |
Janice Ko | VMLY&R Melbourne | Art Director |
Blair Panozza | VMLY&R Melbourne | Copywriter |
Jesse Young | VMLY&R Melbourne | Art Director |
Oli Brock | VMLY&R Melbourne | Copywriter |
Simon Gray | VMLY&R Melbourne | Senior Designer |
Tracey Fong | VMLY&R Melbourne | Designer |
Leigh Cooke | VMLY&R Melbourne | Editor |
Alex Case | VMLY&R Melbourne | Developer |
Jules Callen | VMLY&R Melbourne | Producer |
Aaron Rocca | VMLY&R Melbourne | Producer |
Gabriel Montalban | VMLY&R Melbourne | Digital Project Manager |
Jon Kenyon | VMLY&R Melbourne | Managing Partner |
Katherine Chen | VMLY&R Melbourne | Client Services Director |
Louise Brugman | VMLY&R Melbourne | Account Director |
Jessica Parker | VMLY&R Melbourne | Account Manager |
Stephanie Patniotis | Graffiti Melbourne | Event Producer |
Beau Meakins | Graffiti Melbourne | Event Producer |
Fabian Marrone | Monash University | Chief Marketing Officer |
Caroline Knowles | Monash University | Director, Strategic Marketing and Communications |
Jane Mahuru | Monash University | Senior Manager, Strategic Marketing and Communications |
When it came to Monash University’s 2019 recruitment campaign we were faced with a huge challenge: how do we get graduating high school students to apply to Monash when they were being bombarded by messages from other universities? While other universities were chasing quotas of enrolments, Monash university needed to recruit young people who shared our philosophy of making positive change. If we did our job well, we wouldn’t have to tell prospective students why they should choose Monash: they’d get it.
We introduced students to A Future Without Change: a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them. A solution that brought a future of inaction to life for people to experience today – in all its dystopian and provocative glory. With the help of each faculty, we created 17 products that shouldn’t exist – each based on a real problem that Monash researchers are working to solve, as well as courses students can study to help make change. Digital OOH, online films and social posts featuring our products drove students to our activation events, one held at our campus and another at Federation Square in the heart of Melbourne. Here they experienced the physical products in custom-built environments and further interacted with them through an immersive VR experience.