| Title | FOREST FIRE |
| Brand | GREENPEACE |
| Product / Service | GREENPEACE ENVIRONMENTAL ORGANIZATION |
| Category | B07. Not-for-profit / Charity / Government |
| Entrant | OGILVY HONG KONG, HONG KONG |
| Idea Creation | OGILVY HONG KONG, HONG KONG |
| Idea Creation 2 | OGILVY Shanghai, CHINA |
| Production | ARS THANEA Warsaw, POLAND |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy Asia Pacific | Chief Executive Officer |
| Wei Fei | Ogilvy Shanghai | Group Executive Creative Director |
| Teonghoe Teng | Ogilvy Beijing | Executive Creative Director |
| Jimmy Wang | Ogilvy Shanghai | Creative Director |
| Addy Supon Khaotong | Ogilvy Shanghai | Creative Director |
| Sascha Engel | Ogilvy Shanghai | Deputy Head of Digital |
| Lance Francisco | Ogilvy Shanghai | Senior Art Director |
| Jagdish Ramarkrishnan | Ogilvy MENA | Chief Creative Officer |
| Ivy Wang | Ogilvy Shanghai | Senior Copywriter |
| Yong Yuan | Ogilvy Shanghai | President |
| Iris Hsiao | Ogilvy Shanghai | Group Account Director |
| Jessica Zhang | Ogilvy Shanghai | Senior Account Executive |
| Rita Wang | Ogilvy Shanghai | Account Executive |
| Kelly Yang | Ogilvy Shanghai | Art Buyer |
Do you remember the good old days when we had “12 years to save the planet”, now make that 12 months. To keep the rise in global temperatures below 1.5°C this century. emissions of carbon dioxide would have to be cut by 45% by 2030, reported 2 years ago by one of the climate change organizations. Now, 2020 is a firm deadline to save our planet from global warming addressed by one of the world’s top climate scientists. To encourage people around the world to take action by demanding a change from their governments, we create a series of impactful visuals with the copy that convey the urgency to act with a call to action and share through Greenpeace own medias as well as influencers’ Facebook and Instagram. It’s also used as posters placed at prime areas in major and related cities around the world.